23/08/2026
This comes up surprisingly often in consultations.
Someone has watched a practitioner online, followed them for a while and understandably started to trust what they say.
And there’s absolutely nothing wrong with that.
There are some brilliant doctors, nurses and other practitioners sharing information on Instagram. I follow plenty of them myself.
Where I become slightly less interested is when the number of people following them is offered as evidence that their opinion must be the right one.
“She has 300,000 followers.”
Okay.
She might also be absolutely brilliant.
But the 300,000 isn’t the bit that proves it.
More importantly, whatever she’s said most likely wasn’t said after examining you, taking your medical history, looking at your face, seeing how it moves, finding out what you’ve already had done and asking what you’re actually trying to achieve.
I can do all of those things when you’re sitting in front of me.
So please bring things you’ve seen online to your consultation.
Ask me about them.
Tell me somebody you respect has a different opinion.
I’m quite happy to discuss it, and occasionally you might introduce me to something worth looking into.
But I’m not going to agree with something I don’t think is right for you simply because the person saying it has a very large audience.
They have the followers.
I have the fairly considerable advantage of having you in the room.
That’s the bit I’m interested in.