You're Going To Die So Do It Anyway- living life louder

You're Going To Die So Do It Anyway- living life louder The bold manifesto on living with urgency, purpose & fearless action. ORDER YOUR COPY - https://www.amazon.co.uk/dp/B0FCTX9ZK5

The Breaking Boundaries Award 2025 - Crysalis Brew Project
Join the movement to live loud, love deep & make every moment count.

25/07/2026
NEW BLOG: CAN WE PLEASE STOP TALKING ABOUT WEIGHT?Is it just me or has society completely had a meltdown when it comes t...
13/07/2026

NEW BLOG: CAN WE PLEASE STOP TALKING ABOUT WEIGHT?
Is it just me or has society completely had a meltdown when it comes to weight? Amanda Holden is in the headlines today talking about what she eats in a day as though it's breaking news. Who gives a f**k? Nobody asked.
The other day I gave someone a lift home and within minutes the conversation had turned to weight-loss jabs. Which one's the best? Who's lost the most? Who's put it all back on again? Who's got the prescription? Again, I hadn't asked. I was perfectly happy talking about literally anything else but somehow, once again, a woman's body had become the most fascinating topic in the car.
Then there's the friend who regularly asks me what have I eaten today. Why? Am I under investigation? Have I accidentally signed up to some sort of nutritional surveillance programme?
I'm a grown ass woman. I don't need my daily menu audited by anyone. Imagine if instead we asked people, "What book have you read this week?" "What podcast are you enjoying?" or "What's the funniest thing that's happened to you today?" Now those are conversations I'm invested in.
Somewhere along the line it's become perfectly normal to ask women to account for every mouthful they consume, as though our value depends on whether we've had a salad or a slice of cake.
And don't even get me started on social media.
A woman can post a photograph celebrating a business success, a family milestone, a holiday or simply because she feels good about herself, and without fail some random man feels compelled to offer his expert opinion. And more often than not, he is someone who looks like he's been assembled from leftover body parts, sporting questionable facial hair, a profile picture from 2009 and an ego wildly disproportionate to his appearance.
Nobody asked you Trevor, go back in your shed.
The irony is that many of these keyboard critics wouldn't dream of walking up to another bloke in the pub and saying, "You've piled on a few pounds, mate," because they'd probably end up wearing their pint. But women? Apparently we're public property. Our faces, our bodies, our wrinkles, our weight, our clothes... all fair game for public discussion by complete strangers who somehow believe their opinion is both wanted and valuable.
Since when did commenting on someone's body become a substitute for having an actual personality? Whether it's praise or criticism, why are we so fixated on people's appearance? "You've lost weight!" has become the modern-day version of hello. We notice shrinking waistlines before we notice someone's achievements, happiness or resilience. That's a pretty sad reflection of where we've ended up.
Don't get me wrong. If someone wants weight-loss injections, brilliant. If they want to lose three stone, fantastic. If they love lifting weights five days a week, good for them. If they nurse a packet of kettle chips every night in front of the telly, that's brilliant too.
This isn't about weight-loss jabs.
It's about our relentless obsession with body size, and it's exhausting. Worse than that, it's dangerous, especially for my daughters and every other young girl growing up believing her body is the most interesting thing about her.
We've reduced people's worth to calories, dress sizes, protein goals, macros, fasting windows and before-and-after photos. Every other conversation seems to revolve around diets, cheat days or the latest miracle solution promising to transform your life by next Tuesday.
Being good when I was growing up meant not getting arrested, showing up for work everyday and being a kind person. Not whether I skipped dessert.
It's as though we've collectively forgotten that human beings are fascinating for reasons that have absolutely nothing to do with the circumference of their waist.
How about talking about ambition, travel, family, music, funny stories, current affairs and dreams?
Literally anything else.
Life is far too short to spend it obsessing over our own bodies and policing everyone else's. I am going on a cruise in November and I plan to show up at every restaurant at every mealtime and eat my way through the entire menu.
And I can absolutely guarantee that if you died tomorrow, nobody would stand up at your funeral and say, "She was a wonderful woman, and her BMI was an impressive 23.4."
They're going to remember how you made them feel. They'll remember your laugh, your kindness, your courage, your generosity, the times you showed up when it mattered, the memories you created and the lives you touched.
I spend most of my time in Cyprus living in bikinis and do you know what I've discovered? Nobody actually gives a flying f**k what I look like on the beach. We spend years torturing ourselves over flaws that hardly anyone else even notices and if they do, so what? I don't care. People are literally holding themselves back from simple pleasures such as swimming in the sea just because they're obsessed about their image.
For God's sake, stop asking women what they've eaten.
Stop treating strangers' bodies as if they're open for public review.
Stop assuming your opinion on someone else's appearance is so important that it simply has to be shared.
And stop believing that someone's weight is the most valuable thing about them.
When I die, I hope people remember my love of life, the business I built, the people I helped, the risks I took, the laughter I shared and the memories I left behind.
Not my dress size.

You're Going To Die So Do It Anyway: Reinventing your life with intention

NEW BLOG: LONGEVITY IS THE NEW FLEX.I listened to a podcast the other day about human aging and why we’re the only speci...
03/07/2026

NEW BLOG: LONGEVITY IS THE NEW FLEX.
I listened to a podcast the other day about human aging and why we’re the only species that have normalised decline, and it fascinated me. A lion in the wild doesn't suddenly wake up one day and decide they’re too old to be a lion, they simply keep being what they are until they can't anymore.
Yet humans have created an entirely different narrative. We've accepted that ageing should mean becoming smaller, slower, quieter and less visible. We joke about getting old as though it's an unavoidable descent into irrelevance. We expect aching joints, expanding waistlines, giving up hobbies, dressing differently and quietly fading into the background.
But why? We lose muscle if they're not challenged. Our organs become less efficient if they’re neglected and while there is no escaping biology, there's a huge difference between ageing... and surrendering.
The modern day flex is longevity and not material wealth. A designer handbag doesn’t bring me the same joy as a body that can walk for hours. Possessions can impress for a moment, but they don’t move with you through life. Energy, health and freedom does and that’s where the real value has shifted. Anyone can purchase status symbols, but a strong, energetic body reflects something money can’t buy - consistency, discipline and long-term self-respect. The goal is to stay alive, to keep moving, learning, laughing, lifting, travelling, loving and surprising yourself for as long as you possibly can.
The most fascinating thing is that humans are the only species that almost rehearses decline. We tell ourselves after 40 that we should stop lifting weights and stop dancing. After retirement we're expected to take up bingo, bridge and endless evenings in front of the television which challenges the advice of every medical journal. We even have a phrase, "act your age”, used almost as a warning whenever someone dares to enjoy themselves.
Why is a 54-year-old woman judged for wearing fashionable clothes but applauded for buying elasticated waistbands? Why is a man in his sixties admired for taking up golf but questioned if he decides to train for a marathon? If you spend decades believing decline is inevitable, you'll probably stop asking your body to do remarkable things.
Let me drop the mic: Growing older doesn't have to mean accepting decrepitude and that's the biggest myth some of you have accepted, a bit like those conspiracy theorists who believe the earth is flat.
Look around any gym and you'll find people like me lifting weights I never imagined possible in my 20s. People are learning new skills, travelling solo, starting businesses, writing books and reinventing themselves long after society says they should be winding down.
And not because we're trying to be young but because we're refusing to feel old. We’re not trying to be 25, god no thank you. Most of us wouldn't swap places with our 25-year-old selves if you paid us. We have confidence, resilience, life experience and for many of us, children who have grown up and flown the nest.
Age isn't the enemy but inactivity is. Accepting other people's expectations is a betrayal of living your best life.
The irony is that the people who refuse to quietly disappear face criticism and judgement. We're told we're having a midlife crisis. We’re asked why we can't just accept getting older but why is it considered strange to look after yourself? Why is it unusual to care about your health, your appearance, your fitness or your dreams after 50?
Since when did ambition and self care have an expiry date? Age is not debilitating but a small mindset is.
If you choose to spend every evening sitting on the sofa for five or six hours, your body will adapt to that lifestyle. If you challenge it, nourish it and keep moving, it will usually reward you for much longer than you ever imagined. No one is deciding my story is over because the calendar says so. These aren't laws of nature, they're social expectations and these can be challenged.
It's time we started encouraging everyone to live their best lives because the goal isn't to stay young forever. Someone said to me recently, “Maybe you should stop partying.” Why? I don't drink alcohol. I don't neglect my responsibilities, I still show up for my business everyday. But if I want to dance until 3am or hurl myself off the side of a boat into a glorious blue lagoon why should my date of birth dictate otherwise?
One day my knees may give up but my body is currently strong and my skeletal frame isn’t crumbling so no, I won't stop partying. Some days I do genuinely prefer a quiet night in but I am just rebooting for the next activity.Growing older is a privilege denied to many and growing old in spirit is a choice. You don’t need to count the years, just continue living them

18/06/2026

One of the things I hear most often when I talk about writing your life story is, “Who would want to read mine? I’m not interesting enough.”
You don’t have to be famous to have a story worth telling.
Your life is made up of moments. The people you loved. The challenges you faced. The decisions that changed everything. The lessons you learned. The memories your family may not even know about.
I recently had someone say to me, “I don’t think anyone would read my story.”
My answer was simple: maybe you don’t realise how valuable your story is because you lived it every day.
Your friends, children and grandchildren don’t need a celebrity autobiography. They want to know about you. Your childhood. Your dreams. Your struggles. The funny moments. The things that made you who you are.
As a journalist with 35 years of experience, I help people capture those memories and turn them into a professionally written autobiography that can be kept for generations.I will ghostwrite your story in your own voice, taking your memories, conversations and experiences and turning them into a professionally crafted book, from the first idea through to a finished manuscript ready for publication. The words we leave behind can live on.
Contact Amandamosspr or email [email protected] and let' have that conversation you've been dying to start but didnt know how.
Because You’re Going To Die So Do It Anyway..

I have one autobiography ghostwriting slot coming up at the end of this month, to include everything from book design, c...
16/06/2026

I have one autobiography ghostwriting slot coming up at the end of this month, to include everything from book design, chapter planning and publishing. Start now and have it published in time for Christmas.
Whether you're a founder, entrepreneur, public figure, or someone with an incredible life story to tell, a book can become one of your most powerful assets. With 37 years of professional writing experience, I know how to uncover the moments that matter, shape them into a compelling narrative, and create a book that sounds like you and not a ghostwriter.
✔ Build your personal brand and credibility
✔ Leave a lasting legacy for your family
✔ Inspire others with your journey
✔ Open doors to media, speaking and business opportunities
✔ Share lessons learned from a lifetime of experience
You have the story. I help you tell it.
If you've always said, "One day I'll write my book," now is the time.

11/06/2026

12 weeks post SMAS facelift

Lipstick and Lightning: my new collection of poems publishing shortly. The perfect go-to book when you need a jolt of se...
01/06/2026

Lipstick and Lightning: my new collection of poems publishing shortly. The perfect go-to book when you need a jolt of self validation and a reminder of your own power, or just a little unapologetic encouragement

31/05/2026

I show up on time, I do the work.
I brainstorm, I lead, I never shirk.
Ideas that sparkle, solutions that shine,
Yet they pass me by
Too old is the line.
Really? How dumb can they be,
Ignoring the skill and the fire in me?
Experience is wisdom, not dust to sweep,
But they’d rather gamble on kids who sleep.
I watch, I laugh, I make my own way,
No approval required, no need to obey.
They may not see it but I know my worth,
Age is my power, my unmeasured birth.
So keep your judgment, your shallow parade,
I’ll build my empire, unafraid, unswayed.
Because talent isn’t young, it’s fierce, it’s fire,
And I refuse to dim, to bow, or retire.

Address

Liverpool

Alerts

Be the first to know and let us send you an email when You're Going To Die So Do It Anyway- living life louder posts news and promotions. Your email address will not be used for any other purpose, and you can unsubscribe at any time.

Shortcuts

Featured

Share