Optometry Today

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OT is an award-winning bi-monthly journal and website keeping optometry professionals and practice team members up to date on education, daily news and in-depth features

Volunteers' Week is a timely reminder that expertise can create value far beyond the test room.We recently spoke to four...
03/06/2026

Volunteers' Week is a timely reminder that expertise can create value far beyond the test room.

We recently spoke to four optical professionals, Rebecca, Benji, Karen, and Bansri, about how they choose to give back and what they have gained from their volunteering experiences.

From supporting eye care initiatives overseas with Vision Care to helping people experiencing homelessness through Streets Kitchen, their stories highlight the many ways eye care professionals can use their skills, time and experience to make a difference.

Read more here: https://ow.ly/pgYO50Z7eJY

Before each edition comes to life and lands on your doorstep, the OT team comes together to plan, discuss and share idea...
02/06/2026

Before each edition comes to life and lands on your doorstep, the OT team comes together to plan, discuss and share ideas for the upcoming issue.

In our next edition, landing this weekend, we explore the realities of running an optometry business on the High Street in 2026.

After closing the edition and getting it ready for print, our editor, Emily McCormick, shares her reflections on the upcoming Practice Resilience edition.

"Every thriving practice has a story of perseverance behind it. In this edition, we shine a light on the people, decisions and innovations helping High Street optometry thrive. When interviewing the practitioners who feature in this issue, we were reminded of the resilience and dedication required of practice owners as they navigate challenges and seize opportunities in an ever-changing landscape."

What does practice resilience look like in your business? We'd love to hear your thoughts in the comments.

The I-Serve Group is "built by opticians, for opticians."The company help independent practices turn their websites into...
01/06/2026

The I-Serve Group is "built by opticians, for opticians."

The company help independent practices turn their websites into professional, patient-friendly platforms that support business growth.

Learn more → https://ow.ly/4V3c50Z66tp

In our A Final thought feature, Judith Tate, optometrist, owner of Judith Long Opticians and AOP Councillor representing...
31/05/2026

In our A Final thought feature, Judith Tate, optometrist, owner of Judith Long Opticians and AOP Councillor representing NI, reflects on how her approach to patient care has evolved throughout her career.

From moving beyond a checklist approach to creating space for meaningful conversations, Judith highlights the value of communication, trust, and truly listening to patients.

Read more here: https://ow.ly/5fZ350Z5Q1H

29/05/2026

This month, we put Panos Nicolaou, optometrist and independent practice owner at CULT VISION in the hot seat.

From his love of collaborating with creatives and artists in the heart of Clerkenwell to the best advice he's ever received, don't take things too seriously.

Think you'd do well in the hot seat? Get in touch if you'd like to take part.

What do you wish someone had told you at the start of your career?Zak Saleem, pre-reg optometrist at Nottingham Universi...
28/05/2026

What do you wish someone had told you at the start of your career?

Zak Saleem, pre-reg optometrist at Nottingham University Hospitals NHS Trust, shares three lessons from his pre-reg year that have shaped his experience so far:

→ Time management matters just as much as clinical knowledge
→ Progress comes through learning, not perfection
→ Everyone builds skills and confidence at their own pace

If you know someone navigating their pre-reg year, share this with them.

27/05/2026

Eid-ul-Adha Mubarak to all our members celebrating – we wish you a blessed and joyful day.

How do you start the conversation and convey the benefits of purchasing a new pair of spectacles with a patient when the...
25/05/2026

How do you start the conversation and convey the benefits of purchasing a new pair of spectacles with a patient when their prescription has remained the same?

Our expert dispensing optician, James Dawson, shares his top tips to take into consideration.

Read our feature with James here: ow.ly/aiaB50Z2QQp

24/05/2026

From AI in optometry to the latest in contact lenses and diagnostic tech, 100% Optical gave us plenty to talk about.

OT’s video production editor, Laurence Derbyshire, shares some of his standout interviews from the show featuring conversations with industry experts on AI, tech, new product launches, and what’s next for eye care innovation.

Watch the interviews on our 100% Optical page → https://ow.ly/7SUY50Z2gW0

22/05/2026

We caught up with Serena Box, head of media, PR and external affairs at the Association of Optometrists, to hear more about the collaborative response to the consultation on the new Road Safety Strategy.

Our latest AOP explainer feature highlights why optometry’s voice matters.

Want to learn more? Read the feature here: https://ow.ly/Ws5C50Z3jPi

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