29/09/2026
Very exciting to see these pics out in the world 🎉😃Back in March we were asked by our friends At Trayler to cast this awesome 3 x day shoot for Coke , awarded to their photographer James Pearson-Howes . We cast the net wide wide and watched 100’s of self tapes to find the people who could convey these moments of intense passion, togetherness and celebration for the Premier League ⚽️
10 x main roles plus featured extras ! Coca Cola wanted a Documentary Realism-style campaign with natural lighting and authentic photography, full of raw and gritty character that embodies everything Premier League and its fans are about. The casting obviously was a massive part of that . Well done to everyone involved , The images are awesome .. what a result !⚽️🏆
Client - Coca-Cola
Creative Strategy Director - Justin Martin
Senior Manager - Marketing, Director - Ellie D’Silva
Agency - VML
CCO - Simon Lloyd
Creative Director - Ross Hanson
Creatives - Ryan Tims, Shannon Coast
Business Director - Alex Moore
Executive Producer - Rick Carter
Photographer & Director (Lifestyle) - James Pearson-Howes
Photographers Agent - Madeleine Penny, At Trayler
Executive Producer - Kay Edwards
Producer - Louise Ellingham
Production Manager / Locations - Emily Dessi-Makin
Runner - Cairo Nevitt
1st Lighting Assistant - James Donovan
2nd Lighting Assistant - Sasha Vanner
3rd Lighting Assistant - Kat Valahova
Digital Operator - Liam Aylott
DOP - Cordelia Lawler
1st AC - Jamie Oliver Lai
Drinks Stylists - Tom Wooward, Ed Kellow
Drinks Stylist Assistant - Jasmin Derham
Props Stylist - Maria Francolini
Wardrobe Stylist - Holly Macdonald
Wardrobe Assistants - Sinead Gorey, Mh’ya Mclean
Junior Wardrobe Assistant - Katie Wynne
MUA - Mary-Jane Gotidoc
MUA Assistant - Maya Di Lalla
Grip VFX Supervisor - William Martins
Casting - Street Cast - Fiona Watson Talent - Junior and Abi