Million Dollar Fitness

Million Dollar Fitness Coaching is more than distributing workouts or nutrition plans. It's certainly more than counting Reps. In fact, that's a fraction of it at most.
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📧[email protected]

Hormone-smart coaching for 40+ professionals: drop 7–10lb in month 1, sleep better, stress less, ditch the evening wine & chocolate 🍷🍫🌿 Holistic Transformation Centre

As a Straight Talking Fat Loss & Mindset Coach

I help overweight people who are willing to make their needs a priority so that they can wear smaller clothes & feel more confident

Where my programm

es differ from others is that it really is all about creating a lifestyle that you can stick to for the rest of your life. Coaching is about helping someone go from where they are to where they want to be. It's helping someone ascend to heights they wouldn't consider pursuing on their own. It's providing motivation, inspiration, accountability and much more. Coaching is sometimes just letting someone know that you're on their side. And really, isn't that exactly what you need? In Possibility,
Dee

The mind rule that explains why change feels so hardHave you ever wondered why it's so hard to give up that evening bisc...
09/08/2026

The mind rule that explains why change feels so hard

Have you ever wondered why it's so hard to give up that evening biscuit habit, even when you know it's not helping your health goals?

Or why you can successfully eat well for weeks, only to find yourself back to your old ways?

There's a specific rule of how your mind works that explains this perfectly - and once you understand it, you can make lasting changes much easier.

Here it is: Your mind loves what is familiar and fights against what is unfamiliar.

This rule kept our ancestors alive.

Those who stuck to familiar foods were less likely to get poisoned

But now, this same mechanism can keep us stuck in eating patterns that no longer serve us.

Think about it:
Why do kids want the same story every night?

Why do you reach for the same snacks at the same times?

Because familiar feels safe, even when it's holding us back.

Your brain sees that packet of crisps, that bar of chocolate or usual takeaway as "safe" because it's familiar.

Meanwhile, that healthy salad or home-cooked meal feels "risky" because it's different from your usual routine.🙄

The good news?

Once you understand this, you can work with your mind instead of against it.

YOUR challenge for this week : Pay attention to when you reach for familiar foods or drinks. Just become aware of when your "familiar feels safe" rule kicks in.

What patterns do you spot?

Then pick ONE small familiar habit and make a tiny change to it.

If you always have tea with two biscuits, have one.

If you always buy white bread, buy sourdough.

Once that becomes your new normal (usually after 2-3 weeks), make another small upgrade.

Step by step, you're training your brain to see better choices as familiar and safe.

Dee
🚨ONBOARDING NOW 🚨
ONLINE 28 DAY RESET - For women over 40 who've tried everything and nothing's working - I help you lose the weight and understand why your body and health have changed, with a plan that covers everything, not just diet

There’s a road you’ve been on for years now and you know every inch of it. Same landmarks. Same wine o’clock. Same Monda...
08/08/2026

There’s a road you’ve been on for years now and you know every inch of it.

Same landmarks.
Same wine o’clock.
Same Monday BS.
Same “I’ll
start again next week” story.

It’s not a terrible road — the scenery’s alright, you’ve got a good job, a decent life, people who love you.

But you’ve started noticing something, haven’t you… you’ve passed that same landmark before.
Several times.
Then one day you spot a branch off to the left. And the strangest part isn’t that it’s there — it’s realising it’s always been there.
So have all the others.
You drove past them because the road you were on felt safer.

And that is what stops most women in their tracks: the turning looks too small to matter. A slight change of direction. Barely a detour. What’s the point?

The point is geometry.
A one-degree turn changes almost nothing today.
It changes your habits in a month.
It changes your life in a year

I work with women over 40 who’ve tried everything and still can’t get it right.
We lose the weight, yes — PLUS you finally understand why your body and your health changed in the first place, because my plan covers all of it, not just what’s on your plate.

You don’t need to blow your life up. You need to turn the wheel slightly and not turn it back when the old road starts waving.

🚨🚨 2 spots left on the online Reset — drop me a message if you want in.

Dee
Gen X women’s coach | Break free from wine & chocolate coping | Lose 7-10lbs in first month | Fix sleep, stress & cravings |

PS - Women in time zones all over the world have found success with my Reset.

Two weeks in and she’s already feeling the benefits She’s not lighter on the scales yet. She’s getting up without draggi...
06/08/2026

Two weeks in and she’s already feeling the benefits

She’s not lighter on the scales yet.

She’s getting up without dragging herself out of bed, and she’s not standing at the fridge at nine o’clock every night.

That’s what most women actually want back.
It’s not really about the weight
It’s the version of you that gets through the day without needing a glass of wine to switch off, and wakes up feeling like she slept.

The weight comes.
It always comes.
It’s just not always the first thing to shift.

She changed two things. Protein at breakfast instead of toast. A ten minute walk after eating.

If your evenings are wine and chocolate and your mornings are a slog, message me.

My 28 day Reset is an online program for professional women over 40 who’ve tried everything and nothing’s working.

Quick question…When was the last time you felt genuinely good in your body?Not “managed to squeeze into something.” Not ...
02/08/2026

Quick question…

When was the last time you felt genuinely good in your body?

Not “managed to squeeze into something.”
Not “looked alright from this one specific angle in this one specific mirror.”
Not “felt okay as long as I didn’t see a photo.”

Actually good.
Confident. Comfortable. Like your body was working WITH you instead of against you.

If you had to think about it for more than three seconds… that’s your answer.

And here’s the thing … you’ll spend hours researching a holiday.
You’ll spend weeks choosing a new sofa.
You’ll compare umpteen restaurants before booking brunch.

But investing 28 days in feeling like yourself again? “Oh I’ll think about it.” “Maybe after summer.” “When things settle down.”

Things don’t settle down.
You know this.
You’ve been waiting for things to settle down since about 2019.

28 days. Less time daily than you spend scrolling before bed.

DM me if you want the details.

Dee 💕
Hormone-smart coaching for 40+ professionals: drop 7-10lb in month 1, sleep better, stress less, ditch the evening wine & chocolate

02/08/2026

You cannot biohack your way out of a life that is out of balance.
Real health is built on fundamentals, not optimisation layers stacked on top of a broken foundation

The most dangerous sentence in the English language for women over 40..."I'll start on Monday."Because you won't. And I ...
31/07/2026

The most dangerous sentence in the English language for women over 40...

"I'll start on Monday."

Because you won't.
And I say that with absolute love.

You'll start on Monday.
You'll be great on Monday.
Smash it on Tuesday.
Wednesday's good.
Thursday you've got a work dinner.
Friday you think "f*** it, I'll enjoy the weekend."
Saturday involves wine.
Sunday involves guilt.
And by Sunday night you're thinking "right, I'll start on Monday."

I've been coaching women for decades and I could set my watch by this cycle.

For no reason other than the thing you're starting on Monday was never designed for your life in the first place.

When the approach is right — actually right for your body, your hormones, your schedule, your stress levels — there's no falling off because there's nothing to fall off.
There's no wagon.
It's just... how you eat. How you move.
How you live.

Sounds too simple? The best things usually are.

Next 28Day Reset starts 2nd August.
I've got one space remaining [live or online]

And I promise you... there'll be no "starting again Monday" by the end of it.

DM me if you want the details.

Dee
Gen X women's coach | Break free from wine & chocolate coping | Lose 7-10lbs in first month | Fix sleep, stress & cravings | For women ready to invest.

PS - Women in time zones all over the world have found success with my Reset. Geography isn't a barrier.

👀Tell me you’re a midlife woman without telling me you’re a midlife woman…You’ve got three different sizes of jeans in y...
25/07/2026

👀Tell me you’re a midlife woman without telling me you’re a midlife woman…

You’ve got three different sizes of jeans in your wardrobe and you rotate them depending on the week.

You truly believe 9pm is a late night 🙋🏻‍♀️

You can gain 4lbs from a single meal out and it takes two weeks to shift.

You’ve said the words “I used to be able to eat whatever I wanted” at least twenty times this year 😅

Your idea of “going out out” now involves being home by 10 and horizontal on the sofa by 10:15.

You’ve googled “is this menopause or am I just tired” more than once.

And you’ve started approximately 4,327 diets since January… none of which made it past the first weekend.

I’m not laughing at you.
Hell No
I’m laughing WITH you.
Because this is literally every woman who messages me.

Smart, capable, successful women who’ve got every other area of their lives absolutely nailed… and cannot for the life of them work out why their body isn’t playing ball anymore.

It’s not you.
It’s your hormones.
Your metabolism.
The fact that nobody ever taught you what actually works for a 40+ body because the entire fitness industry pretends we don’t exist.

My 28D Reset changes that.
28 days.
That’s it.
And everything starts making sense again.

Next one kicks off 2nd August.
DM me if you want the details.

Dee ✌️

For women over 40 who've tried everything and nothing's working - I help you lose the weight and understand why your body and health have changed, with a plan that covers everything, not just diet

Online or Live Options

HIRING — Studio HostMillion Dollar FitnessWednesday & Friday evenings, 4.50–8.20pm — £13.50/hrOccasional additional shif...
22/07/2026

HIRING — Studio Host

Million Dollar Fitness
Wednesday & Friday evenings, 4.50–8.20pm — £13.50/hr
Occasional additional shifts available to cover days off.

This is a hospitality role that happens to be in a gym.

I’m looking for a Studio Host to run the evening shift at MDF.
You’re not coaching anyone.
You’re not programming workouts. You’re running the floor — the way a great restaurant host runs a dining room or a bar manager runs a Friday night.

You open up.
You set the room.
You greet every client by name.
You help them get set up for their workout
You read the energy and adjust.
You keep the place immaculate.
You make people feel like the best part of their day just started.

What the shift looks like:
You arrive before clients do. Lights, music, atmosphere — you set it all before the first person walks in.
You welcome everyone, check people in, keep the space clean and the vibe high throughout the evening.

When it’s quiet, you’re not standing around — you’re tidying, housekeeping, or handling light admin.

You close up at the end of the night and leave the studio ready for the next day.

Who I’m looking for:
This role suits someone with real-world hospitality or customer service experience — not a first job, but someone who’s already spent time looking after people and knows what exceptional service actually looks like.

Big energy. Warm.

You don’t need any fitness qualifications.
You need to be genuinely outgoing, self-directed, reliable, punctual, and comfortable with basic tech.

A first aid qualification would be a bonus.

This is not a personal training or coaching position.
Clients follow their own programmed workouts — you’re there to create the experience, not deliver the session.

If this sounds like you, send me a message.

Dee

Nobody talks about the fact that you can absolutely smash it at work, chair a meeting without a single note, remember ev...
21/07/2026

Nobody talks about the fact that you can absolutely smash it at work, chair a meeting without a single note, remember every detail of a project from six months ago…

But open the fridge at 7pm and stand there like you’ve never seen food before in your life.

Just… staring.
Moving things around.
Picking up the cheese. Putting the cheese back.
Grabbing a handful of something. Closing the door.
Opening it again thirty seconds later like something new might have appeared.

And it’s not hunger. You know it’s not hunger.

It’s that weird AF end-of-day thing where your brain has finally stopped firing on all cylinders and your body’s like “right, my turn, give me ALL the snacks.”
You know exactly what I’m talking about too, don’t you?

That’s your nervous system screaming for a reset. Not more willpower. Not a padlock on the fridge.

An actual understanding of why your body does this at 7pm and what to do about it that doesn’t involve a fight with yourself every single evening.

This is one of the first things we sort in my 28D Reset.

And honestly… when it clicks, you’ll wonder how you spent years battling the fridge when the fix was so straightforward.

Next Reset starts 3rd August.
DM me if you want the details.

Dee

For women over 40 who’ve tried everything and nothing’s working — I help you lose the weight and understand why your body and health have changed, with a plan that covers everything, not just diet
Online or Live Options

ONLINE 28D Reset is open.[ 2 spots ]Most online programmes sell you a template and call it bespoke.Here's what 28 days w...
14/07/2026

ONLINE 28D Reset is open.
[ 2 spots ]
Most online programmes sell you a template and call it bespoke.
Here's what 28 days with me actually looks like:
→ You wake up on Monday already knowing what you're focusing on
→ You walk through your front door after work without heading straight for the kitchen ... and biscuit tin
→ You catch yourself BEFORE the "f**k it, I've ruined it" spiral kicks in
→ You sit down to dinner without the silent "is this allowed?" calculation
→ You sleep through the night instead of scrolling at stupid o'clock
→ Your clothes start fitting different — even before the scale moves
→ The wine and chocolate stops being how you cope with everything
That doesn't happen by accident.
And it doesn't happen from a generic PDF.
You fill in a questionnaire.
We e-meet on Zoom.
Then I sit down and write your plan from scratch — from your words, your goals, your patterns, the bits that have tripped you up before.
Not a copy-paste with your name swapped on top.
Your workouts get built around YOUR week, YOUR body, YOUR equipment — not generic sessions designed for someone else.
For nutrition, you choose: a bespoke meal plan written for you, plus you get my Plate Template Method if you'd rather have a framework than a meal-by-meal plan. Either way — no foods banned forever.
But yes, some things have to shift.
You can't keep doing what got you here and expect a different body at the end of it. The takeaway every Friday, the wine every night, the sugar fix in the afternoon — something gives.
That's the whole point.
Whichever route you pick shows you exactly what to swap, when, and why, so it's not guesswork or willpower — it's a system.
And you're never in this on your own.
We work together inside my coaching app — check-ins, your plan, your progress, all in one place.
One last thing: this only works if you're coachable. I'm not going to chase you, sugar coat things, or pretend the work isn't the work. If you want a coach who tells you the truth and a plan you'll actually stick to, I'm in your corner.
If not — we're not a fit!

🚨🚨 drop me a message if you want in
Dee ✌️

Address

Tower Hall, 8 Bonds Hill, Waterside
Londonderry
BT476DW

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