Bjorn - Old Skool Fitness

Bjorn - Old Skool Fitness Transformation that lasts, with a blast from the past. Helping men transform their body from decent to damn impressive.

17/08/2026

‘I just can’t seem to stick to it’ is far more common than ‘I can’t motivate myself to start’.

Getting started is exciting. It’s full of promise, belief, optimism and novelty.

The reality of staying consistent is usually boring, mundane, routine, relentless, challenging, confusing and frustrating.

Finding another new diet or workout won’t fix your consistency issues unless you tackle the root cause head on.

I should know. Anyone remember those ‘I’m starting guitar lessons again’ videos?!

The midlife comeback club is the ultimate antidote to the things which keep tripping you up and making you doubt it’ll ever happen.

Let me know if you want more info. Spaces opening soon for September.

Don’t write off the rest of the year just yet.

Don’t get old. Get Old Skool 🤘🏻😎

The day after I decided to ditch my diet, I felt two things….One was an enormous sense of relief the other was an even g...
14/08/2026

The day after I decided to ditch my diet, I felt two things….

One was an enormous sense of relief the other was an even greater sense of determination to go down fighting.

Letting go of the end goal a little but gave me even more bandwidth to use in a positive way.

After weeks of my weight not budging, it budged.

I won’t lie, I’ve been getting up early to get extra steps in and cutting my food back.

On top of that I’m still sleeping terribly and struggling to keep afloat with all my work commitments.

As I said last week, there are certain time that are better to diet than others.

For me, starting the Midlife Comeback Club as well as trying to work on my personal development and build my 1:1 online coaching business all at the same time might not have been the smartest move.

I’m looking a lot leaner now but have the eye bags and mouth ulcers to go with it. However, those things will heal and what I’ll be left with is a sense of pride that I didn’t give up and that I can do tough things.

Just 1.5 weeks of dieting to go as I write this so that’s two more updates to come.

I know I won’t be as lean as last time I dieted but the lessons I’ve learned will make the next one my best yet.

Don’t get old. Get Old Skool 🤘🏻

12/08/2026

Did you miss me? I went missing from Instagram…..again 🙄

I could make all the excuses but ultimately between my diet, my business, the Midlife Comeback Club and school summer holidays, I’ve let my standards slip.

It’s so easy to do. One day becomes two and before you know it a whole week has passed.

This is the cycle people get stuck in with their fat loss and fitness. Before you know it, you’re living a life full of regrets and wishing you’d done something about it.

The magic ingredient to getting started is accountability. You don’t need accountability for life but in the initial stages it’s invaluable whatever level you’re at.

Accountability is the stronger, more robust version of ‘fake it ‘till you make it’.

This post is me making myself accountable to the entire internet.

If you feel a bit lost, fed up, overweight and unfit. You feel like your best years are behind you and wish you could turn back the clock and put right some of those mistakes. Then the Midlife Comeback Club is definitely for you.

We’ll be taking on new members in September so keep your eyes peeled 👀

Don’t get old. Get Old Skool 🤘🏻

05/08/2026

I don’t do well with failure so this should have hit me pretty hard but it actually helped me to relax.

I’ve been fighting against the challenges by getting up earlier and earlier, cutting calories in and around social events etc and it’s been stressful.

Doing this alongside the things competing for my time, energy and attention has drained me and affected my mood, sleep and energy levels.

Getting ultra lean, starting a new business and keeping the others going is pretty intense.

I’m still going to give the next 2.5 weeks my all, BUT I’ll be making sure I don’t try and give it more than I have available.

There’s no such thing as failure. You either win or you learn.

Don’t get old. Get Old Skool

I had no idea who I was, who I wanted to be, or how to become that person. But I knew one thing……That I wanted to marry ...
31/07/2026

I had no idea who I was, who I wanted to be, or how to become that person. But I knew one thing……

That I wanted to marry this amazing woman, have kids and grow old together.

That was 16 years ago and it’s been greater than I could’ve imagined.

She’s put up with me, encouraged me and supported me at times I haven’t deserved it.

I will never accept getting ‘old’ as such, but the passing of time gives me more opportunities to live in the bliss I feel when we’re together.

I’m looking forward to many more years and adventures together.

29/07/2026

Confession time. I’ve let my workload, stress and self doubt get in the way of my important actions.

We’re all human and sometimes our thoughts and feelings get the better of us and kick all logical thought in the dick.

So here I am resetting, going again and refusing to give up.

I did NOT expect that to happen. It’s been 7 long months since I met up with and all we had planned was to discuss how ...
17/07/2026

I did NOT expect that to happen.

It’s been 7 long months since I met up with and all we had planned was to discuss how to improve each others coaching.

Before the morning was done we were buzzed off our t**s on caffeine and excitement .

Seemingly out of nowhere, just by chatting, sharing experiences, reminiscing and bouncing off each other, we came up the ‘MIDLIFE COMEBACK CLUB’.

24 hours later and the excitement won’t subside, I can see the vision so clearly.

We are going to build the best community for midlifers who have been kicked in the dick by life and let things slide and are now ready to fight back and make a comeback worthy of an 80’s action movie.

This day showed me just how much is possible when you surround yourself with the right people, which is exactly what the MCC is going to revolve around.

If you want to be part of the beta test (which will cost you NOTHING btw), ping me a DM. 

Don’t get old. Get Old Skool

15/07/2026

FFS - PT’s (Personal Trainers) are utter dog sh*te who have no clue how to speak to people or how to actually HELP real grown ups.

All these 20 something PT’s seem absolutely incapable of imagining a universe in which the gym and meal prep isn’t someones main focus and every thought as soon as they open their eyes.

Telling someone with a full time job, a house to clean, kids to drive around the place and endless life admin to ‘meal prep more, get up earlier and put workouts in the diary’ might seem like obvious advice but it’s absolutely f*ckin’ useless in reality.

PT’s should talk less and listen more when dealing with clients.

No one cares about your knowledge, they care whether you can help them or not and unless you listen and, more specifically, listen to UNDERSTAND then you have no chance.

If you’re struggling to improve your food, lose a few pounds, not be out of breath just by getting dressed then I’d advise you to think about WHY that is , not go looking for any more HOW solutions.

If you want help working out why you can’t seem to get your sh*t together, don’t go to the broccoli topped bicep teenager at the gym for help.

Speak to an old man who has been there, done that and is still learning every day how to help himself and his clients more.

Don’t get old. Get Old Skool 🤘🏻

13/07/2026

Your life would be so much better in every way if you laughed more, ya grumpy sod.

This may not seem fitness or health related but I guarantee that being a sad, moody f*cker isn’t helping you make the best choices, is it? I know because I’ve been there.

See your mates more, watch more inappropriate comedy, take the p*ss out of your friends and let them to do it back.

Life can be serious enough as it is so releasing the pressure valve is what’s missing a lot of the time.

Besides, is there a more British way to deal with adversity than laugh at it?

11/07/2026

Someone help me!

Is this a win win scenario for me or a lose lose scenario?

I should point out I’m half English half Norwegian.

Other things I hadn’t considered…

Norway have a much nicer kit
England can be quite scummy
Norway are a lesser team on paper
I do like living here most of the time

Let me know your thoughts 👇🏻👇🏻👇🏻

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