02/11/2026
🐾 Great puppies deserve a great start! 🐾
Responsible breeding doesn't stop when puppies leave for their new homes. Those first few weeks with their new families are incredibly important, and the advice and support they receive can make a real difference.
That's why we created the Smart Pup Breeder Scheme! 🧡
We want to help responsible breeders give their puppies and new owners the best possible start, with access to reward-based training advice, practical guidance and ongoing support.
🐶 How does it work?
🐾 Breeders can order our Month One Smart Pup boxes at a special discounted breeder price.
🐾 Each puppy goes home with their very own Smart Pup box, packed with useful resources to help their new family navigate puppy ownership.
🐾 New owners can then continue their Smart Pup journey with our monthly subscription boxes, supporting them as their puppy grows and develops with a special breeder pup discount.
And of course, they'll have Huey to help them along the way! 🧡
There's so much conflicting advice out there about raising puppies. We want to make good, evidence-based, reward-based training accessible, easy to understand and enjoyable for everyone.
Because breeding a puppy is just the beginning. Helping them thrive in their new homes is the next chapter. 🐾
If you're a breeder who puts thought, care and effort into giving your puppies the best start, we'd love to welcome you to our scheme.
💬 Drop us a message to find out more about joining the Smart Pup Breeder Scheme.