17/06/2026
No one in the funeral industry is against direct cremations. For many, they are exactly the right choice and provide a simple, dignified farewell.
What many of us do object to though, is misleading advertising. Families deserve clear, honest information when making such important decisions.
If your wish is a direct cremation, for yourself or a loved one, please speak to your local funeral director first who can explain the direct cremation services available in your area.
Funeral decisions are too important to be based on marketing alone. They should be based on understanding, trust and what is right for you and your family.
Pure Cremation’s advert has been pulled be regulators for claiming an attended funeral service was part of its standard plan