22/07/2026
♥️ MEET THE TEAM ♥️
Gemma is the owner of Ivan Bramley Funeral Directors in Mansfield, G. Gilbert Funeral Service in Kirkby-in-Ashfield, and Graham Ward Funeral Service in Hucknall.
Gemma grew up around the funeral profession, as her father, Russ Gregory worked for Ivan Bramley from being 14 years old and her grandfather Ron Gregory was the onsite mechanic. Following Ivan’s passing, Russ took over the business. From a young age, she became familiar with the care, compassion, and the dedication required to support families at their most difficult times.
After working alongside her father for several years, Gemma decided to establish her own business in 2011, purchasing Annesley & District Funeral Service in Kirkby-in-Ashfield, making her the youngest female in the sector at the time to own and run a funeral home. Through her commitment to high standards of service and personal care, she built a strong reputation within the local community. In 2017, the business was renamed G. Gilbert Funeral Service, reflecting Gemma’s own name and continued personal involvement.
Following the sudden and unexpected loss of her father in 2017, Gemma took over the running of Ivan Bramley Funeral Directors. She has continued to uphold the long-established values and standards that families in Mansfield have trusted for decades.
Gemma later worked closely alongside respected Hucknall funeral director Graham Ward, regularly providing support with both vehicles and staff. When Graham retired in 2022, Gemma proudly acquired the business, retaining the trusted name of Graham Ward Funeral Service. This ensured continuity of care for families in Hucknall and the surrounding areas, while preserving the compassion, values, and personal approach that Graham had established throughout his years of dedicated service.
Gemma is fully qualified in funeral directing and holds the following recognised qualifications:
· Dip FAA
· Dip FD
These qualifications were achieved through the National Association of Funeral Directors (NAFD), with whom Gemma and her businesses are registered. She is also a Licensed Funeral Director through the British Institute of Funeral Directors, reinforcing her and her businesses’ commitment to professionalism, integrity, and the highest standards of care.
Gemma is involved in the day to day running of each premises and wears many hats, she still arranges and conducts funerals, deals with pre paid funeral planning, payroll and is usually found zooming round with a hoover and duster in hand.
Outside of work, Gemma enjoys spending time with her family and friends, travelling abroad, and discovering new places. She is continuously updating her knowledge and is usually the friendly voice on the other side of the phone for all out of hour’s calls.