01/09/2026
Scrolling through social media yesterday really highlighted just how many people are trying to sell us something.
But with so much choice, how do we know who to follow, who to believe, and ultimately, who to trust — not only with our hard-earned money, but with something far more precious: our skin?
I feel particularly for younger people who are constantly being targeted with promises of quick fixes, miracle results and the “next big thing”. There are some wonderful, knowledgeable and genuinely ethical professionals within our industry, but there are also influencers and businesses whose primary motivation is financial gain.
Of course, we are all here to make a living — there is absolutely nothing wrong with that. But chasing the pound shouldn’t come at the expense of someone else’s wellbeing, or at the cost of your integrity.
And I’m not just talking about the latest “wonder” serum.
This applies across our entire industry: the newest machine, treatment, technique, product or brand, as well as the people selling education and training.
At some point, we have to become more discerning as consumers and start asking questions:
What’s really in it for them?
Are they recommending this because they genuinely believe it’s right for me, or because they need to hit a sales target?
Are they sharing balanced, evidence-based information — including the limitations and risks — or simply telling me what I want to hear?
Would they still recommend it if there was nothing financially in it for them?
We have to remember that marketing is designed to persuade us. Not everything presented with confidence, beautiful results or a large following is necessarily the right choice for us.
So ask questions. Do your research. Look beyond the hype. Seek out professionals who are willing to tell you what you don’t want to hear, as well as what you do.
Because when it comes to your skin, your health and your money, trust should be earned — not simply marketed.
Integrity will always matter more than a sales target
