14/09/2026
. “I Lost 3st 2lb — Now I Want to Help Poulton Lose Weight for Life”
Poulton Slimming World consultant Amanda Ashford reveals why reaching target is just the beginning.
From 3st 2lb Weight Loss to Helping Poulton Reach Its Targets
Poulton Slimming World consultant Amanda Ashford is on a mission to help local people not only lose weight, but stay at their dream target for life.
A Poulton-le-Fylde Slimming World consultant is celebrating a very personal milestone as she takes on the town’s group permanently — having once embarked on her own weight-loss journey and lost an incredible 3st 2lb to reach her target weight.
Amanda Ashford, who runs Slimming World groups locally, says her own experience of losing weight has shaped the way she supports others — and her ambition for her new Poulton group goes far beyond simply helping members see a smaller number on the scales.
“I know what it feels like to start a weight-loss journey and wonder whether you can really achieve the weight you dream of,” said Amanda. “I know how important it is to discover the psychology behind losing weight and the joy of finding a more active lifestyle “
“I lost 3st 2lb myself to reach my target, so I understand the challenges, the celebrations and everything in between. But reaching target isn’t where I think the journey ends. My mission is to help people reach their dream weight and then give them the confidence, knowledge and support to stay there.”
Amanda has now chosen Poulton as her third Slimming World licence, taking on the group as its permanent consultant, in addition to her two Layton groups on Wednesday evening and Thursday morning.
For her, that permanence is important.
“I want my members to know that I’m here for the long term,” she said. “I want to get to know them, understand what they want to achieve and support them all the way — whether their dream is to lose half a stone or make a life-changing transformation.”
Amanda believes that one of the most important parts of successful weight loss is having somewhere to go where people feel understood and supported.
“Weight loss isn’t always easy, and life certainly doesn’t stop while you’re doing it. There will be birthdays, holidays, meals out, difficult weeks and times when motivation isn’t quite there. That’s when having a supportive group around you can make such a difference.” “The Wyre NHS Slimming World on referral scheme also means people in the area may be eligible for 12 weeks fully funded. It’s a game changer to help with the cost of getting started”
Her own before-and-after photographs tell the story of her transformation and are something Amanda is proud to share with prospective members.
“I’m not asking people to do something I haven’t done myself,” she said. “I’ve stood where they are standing, and I know how amazing it feels to reach a target that once seemed so far away.”
Now Amanda hopes to create a welcoming community in Poulton where people can come together, share their experiences and work towards their own individual goals without judgement.
“I want people to leave my group feeling that they can do this,” she added. “My ultimate goal isn’t just ‘lose weight’. It’s ‘reach your target and stay there forever, whilst enjoying beautiful food along the way!”
Amanda’s Poulton Slimming World group meets at Poulton Community Hall every Tuesday at 9.30am and 11am.
Anyone considering starting their own weight-loss journey is welcome to come along, meet Amanda and find out more.
