29/07/2026
There’s a part of what I do now that you usually don’t see 👀
You know me and Eyestyle Studio for the styling; sessions that start with your face, your life, who you actually are, and find the frames that belong to you. Never squeezing you into whatever frames happen to be in stock if they’re not the right ones.
What you might not know is WHY I built it that way, and what I’m doing about it now on a much bigger scale.
The frames worth falling for, the design-led, characterful, made-with-intent ones, all too often struggle to reach the independent practices doing eyewear properly. The way our industry buys frames is stick, and often keeps the best brands out of the very places that would love them.
So I’ve started changing it, from the other side, the brand side. And for the next 3 months I’m running a live experiment to see if there’s a better way for great brands to reach the practices that that would love them. I’ll be sharing this experiment as it unfolds and you’ll be seeing some of what I’m doing on this account.
For you dear client or watcher it means what it always has - I’ll only ever get behind eyewear I’d put in front of you myself. This brand is one you’ll be familiar with because I’ve championed it with you since 2020. So if you see things you like over the coming weeks you will have a chance to try them on at an event in September if you wish.
In the meantime, follow along. The frames worth wearing deserve a better route to you, and I intend to build it.
