15/07/2026
This morning, we received an important update from SAIF regarding the Advertising Standards Authority's ruling against Pure Cremations' television advert.
As a small, Independent family funeral business, we understand the challenges of operating on a limited budget that doesn’t allow for TV campaigns. Instead, we are dedicated to providing our local families with compassionate local advice and support, local chapels of rest, and informed funeral choices tailored to local customers needs.
SAIF's "Handled with Care" campaign is shining a spotlight on the value of local independent funeral directors, “no fuss” doesn’t have to mean “no goodbye.” A meaningful farewell doesn’t require extravagance; what truly matters is that it reflects the life being remembered.
https://youtu.be/JDKRjvsCgII?si=mUwP
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For one family, saying goodbye meant reflecting a life shaped by pa...