Kerry Cox - Fitness, Nutrition & Therapeutic Life Coaching

Kerry Cox - Fitness, Nutrition & Therapeutic Life Coaching I help women who feel stuck to achieve their goals via fitness, nutrition, therapeutic life coaching and pelvic health wisdom. Why is that?

I help women who feel stuck to achieve their goals using fitness, nutrition & therapeutic life coaching, with specialisms in pelvic health & neurodivergence — whether diagnosed, self-identified or in those around them 🌻 Transformation & empowerment for women at every stage of life.


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"I am my own invention" (my mantra in life) and you are your own invention too. This is my third reinca

rnation of myself professionally and I'm sure it won't be the last. Since I made the jump from a 16-year career as a chartered accountant & tax advisor to the world of health and wellness I've never looked back. Female Fitness Matters was born out of the desire to educate myself, and others, on the importance of female fitness, wellbeing and pelvic health during pregnancy and postnatal recovery. Believing deeply that every woman deserves to feel good about her body and to move freely without pain, leaking or concerns over abdominal strength I had an amazing time helping thousands of women across South Birmingham and Solihull to stay active during pregnancy, to recover post birth & to build their much needed tribes. And I thank them all for trusting me and for helping me to grow. (Much love to Jenny & the HCR® massive for this growth too)

Fast-forward a few years...I'm older (maybe wiser), perimenopausal and it's become increasingly apparent that women have never had more on their plates. And in a world where we’ve never had more information about health and wellness, we’ve never been less healthy and well. Why aren't we prioritising ourselves and what truly matters to us? So here I am...going deeper. Wanting to still help women to look and feel good, but with a real focus now on facilitating sustainable change that really speaks to the heart of what matters. More joy, more ease, more freedom and more fun. For more details about please go to www.femalefitnessmatters.co.uk or drop me a line at [email protected] or on 07970 287043.

Well, I’ve got four weeks to get myself ready for a 50km ultra.And I’m not going to lie… I’m woefully underprepared! 😂Wh...
09/09/2026

Well, I’ve got four weeks to get myself ready for a 50km ultra.

And I’m not going to lie… I’m woefully underprepared! 😂

When I signed up, I was in a completely different place. I’d been so disciplined with my running while training for the London Marathon, then I finished, had a bit of a break, the heatwaves arrived, then came the summer holidays, work, family life and being away.

And somewhere along the way, I lost my rhythm.

Nothing dramatic. I just lost some of the things that help me feel like my best self.

And once you break a routine, it’s surprisingly easy to keep putting it off. Tomorrow becomes next week, next week becomes “when things settle down”… and before you know it, you’re not doing the things you know make you feel better.

But I’ve had enough of that.

I’ve got four weeks.

I can be four weeks fitter and stronger than I am today, or I can be four weeks less fit and strong.

I get to choose.

So I’m choosing to start.

I have a plan, I’m getting organised, I’m making time for the things that matter and I’m going to get round that 50km. I genuinely don’t care if I have to drag myself around it. I’m committed to finishing.

And perhaps more importantly, I’m using this as a bit of a reset for me generally. Getting back to the things that make me feel strong, energised, focused and like myself.

It feels particularly appropriate that I’m doing this while raising money for the British Dyslexia Association.

The BDA is a charity that means a lot to me and my family, and it feels every bit as important to me to support this cause as it did when I ran London for Autistica earlier this year.

My fundraising target is £400, but I’d love to beat that.

So… if this resonates with you, and you feel so inclined, please sponsor me. ❤️

Right. Four weeks. Let’s see what I can do. 💪

https://www.justgiving.com/page/kerry-cox-bda

Help Kerry Cox raise money to support British Dyslexia Association

The part of coaching AI can't reach.AI can now replicate many of the surface elements of coaching well. It can:* ask sen...
14/05/2026

The part of coaching AI can't reach.

AI can now replicate many of the surface elements of coaching well. It can:
* ask sensible questions
* paraphrase and reflect back
* notice discrepancies and patterns
* even sound empathetic

It's learned to "pass the test" - to match patterns with appropriate outputs - without truly understanding that questions and answers are only the visible layer. And when we stay only at that level, we often end up with insight that sounds good, but rarely creates meaningful movement.

Quality coaching lives in something much less tangible and much harder to replicate. It lies in the unspoken dynamics in the room and what the client can't yet fully articulate. It lies in.....the hesitation before an answer...the thing someone says too quickly...the story that sounds polished but doesn’t quite fit...the thing that isn't being said...the shift in energy when something important gets close...the timing, intuition and relational reading of what's happening in the moment. ..and ultimately, why this matters, right here and right now, for this person.

While we don’t need to stay stuck in the past, the past does shape how we show up, respond, protect ourselves, and make decisions today. And if we ignore that, we often end up working around the real issue rather than through it, which is why the same patterns continue to repeat, despite the best intentions to change them.

Good coaching helps you move forwards.
Better coaching helps you to understand what’s been quietly shaping things all along.
And that part still requires a human.

If you’re at a point where you know something needs to shift, but surface-level insight isn’t getting you there, my door is open.

https://femalefitnessmatters.co.uk

This photo deserves a place on the grid on its own. We just need to work out a way to add the other half of this amazing...
27/04/2026

This photo deserves a place on the grid on its own. We just need to work out a way to add the other half of this amazing team of humans in

Autistica

Yesterday I completed the London Marathon — something that not so long ago felt completely out of reach.It was an incred...
27/04/2026

Yesterday I completed the London Marathon — something that not so long ago felt completely out of reach.

It was an incredible day, but not just because of the finish line. What really stayed with me was the atmosphere. The crowds, the volunteers, the total strangers cheering you on — lifting people through the toughest moments. And for every autistic person who ran, that was a sensory experience like no other from start to finish. I salute you.

Every single person on that course was digging deep for their own reason — chasing goals they’d trained relentlessly for, running for charities, for loved ones, in memory of loved ones, or simply to prove something to themselves. We showed up after months of training through snow, ice, hail and rain… and then got sunshine on the day. Proof, if it was needed, that we can do hard things.

You don’t have to run a sub-2 marathon (still can’t get my head around that 🤯) or cross the line first to achieve something extraordinary. There were wins everywhere.

And I’m so proud to have been part of an amazing team of humans who raised an incredible amount of money for Autistica , helping autistic people lead happier lives.

If you feel inclined, it’s not too late to donate: https://2026tcslondonmarathon.enthuse.com/pf/kerry-cox

To Cox, my family and my amazing support crew — I love you, and thank you. I promise I’ll stop talking about the marathon…eventually. For now I’m just going to groan a lot and wear my medal all week 😉

23/04/2026

Woke up to such a lovely surprise this morning ☀️🌦️

…this personalised London Marathon forecast from and .

It’s made us all smile – the kids are obsessed (having watched it MANY times already) - and it couldn’t be more perfectly timed with all our “what will London bring?!” weather chats this week 😄

Now we’re even more excited for Sunday! If you’re around, come and cheer (it makes such a difference), and if you’d like to support our amazing charity team, donations are always so appreciated ❤️

Who knows… maybe we’ll see YOU running for next year 😉🏃‍♀️The ballot for 2027 opens on Friday! https://www.autistica.org.uk/get-involved/events/london-marathon

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Solihull
B90

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