Lovabelle South Shields HQ

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Lovabelle South Shields HQ

Award winning 🏆 baby development classes, trusted by families for 10 years. We specialise in sensory and baby massage classes from birth - walking.

Hi I’m Gem, the founder of Lovabelle (2015). I’m a qualified Infant Massage and Baby Yoga Instructor and have worked in education for many years. I studied child development and have a great insight into babies brain development and the importance of early bonds and attachments with parents and caregivers. I left my job as a Tutor in August 2015 after my maternity leave ended and I made the decisi

on to start up a gorgeous little business called Sensory Explorers. After 8 successful years and thousands of babies through our doors, it was time to expand and share our classes with others. We renamed the business Lovabelle which you now all know and love and now run a s a Franchise. I am so excited to meet all of you and your little ones to pass on my knowledge and share those magical moments with you and your baby. We are a Parent and Baby Group designed to encourage your babies physical and brain development. Babies are born with many sensory pathways in their brains which disappear if they are not reinforced. Lovabelle's carefully selected activities encourage the use of all babies senses (including their vestibular development which will improve balance) reinforcing those sensory pathways and helping little ones to develop and reach key milestones such as sitting, crawling and even talking. Our baby room at Lovabelle HQ is fully equipped with its own sensory area full of developmental equipment and sensory stations for babies to freely explore. The structured activities your baby will be introduced to include music & movement, messy play, action songs, massage / yoga, visual shows and much more fun! I am fully trained in Infant Massage & Baby Yoga, DBS checked, first aid trained and fully insured. Lovabelle is a proud member of The Children’s Activities Association giving you peace of mind that your baby is in the best hands. I hope to hear from you soon

03/08/2026

It’s our 8th Wedding anniversary today! This is my favourite photo. Typical British weather style it rained and thundered most of the day but all of a sudden the sun came out for the rest of the day and we got the most amazing rainbow for our photos.

It’s one of those moments that reminds you that rainbows don’t happen without a little rain first. And somehow, they always seem even more beautiful because of it 🌈✨

Thank you Joe Connor Photography for capturing this 💜

31/07/2026

And just like that, another Lovabelle term comes to an end. ☀️

I’m taking a little break to enjoy the summer holidays with my family, so I won’t be around on social media as much over the next few weeks. I’ll still be checking messages, but please bear with me if my replies are a little slower than usual.

If you’re already thinking ahead to September, you don’t need to wait for me to be back—you can book your place anytime using this link ➡️ https://bit.ly/3NqdZ0J

I’ll be back for our SOLD OUT Beach Parties 🏖️ on 21st August, followed by our Baby Rave on 25th August… which sold out in minutes so it’s safe to say we’ve got lots of little ravers at Lovabelle 🪩

I honestly can’t wait to see you all again.

Until then, I hope you all have the most wonderful summer filled with sunshine, adventures and special moments with your little ones 🫶💜☀️

See you soon!

Gem x

30/07/2026

“Thanks for the magic.” ✨

This gorgeous card made me realise that while I spend every week creating imaginative themes and magical experiences for your little ones, the real magic for me is something else.

It’s watching your babies grow. Seeing the world through their eyes, celebrating their milestones, and being lucky enough to play a tiny part in such a special stage of their lives.

From tiny babies to running around the baby room… what a privilege.

Thank you for trusting me with your little people. 💛

September bookings are now open if you’d like to join us and make some magical memories too. https://bit.ly/3NqdZ0J

29/07/2026

This week I’ve been spoiled with the most beautiful cards and kind words from my lovely families 💛

Being a business owner can be hard. Behind every class there’s hours of planning, preparing, cleaning, shopping, creating and constantly wondering… Could I do more? Am I good enough?

I’m probably my own biggest critic. I care so much about what I do that I always want to improve and give every family the very best experience.

Then a little card lands in my hands, or I get a cuddle from one of my little Lovabelles, and it brings everything back into perspective. 🥹

It reminds me exactly why I do this day in, day out. Watching your babies grow, seeing their smiles, celebrating their milestones and being a tiny part of your journey is something I’ll never take for granted.

Thank you for every kind word, every hug, every recommendation and every bit of support. It means more than you’ll ever know. These little cards will always remind me why I love what I do. 💛

28/07/2026

🙋‍♀️ Hands up if you’re joining us for September Sensory! ⭐️

After opening bookings yesterday, there was a lovely flurry of bookings and lots of our regular babies have already secured their places for the new term. 💛 You’ve made me a very happy class leader to see how much you enjoy your Lovabelle sessions.

There are now limited spaces available across all classes, so if you’ve been thinking about joining us, now is a great time to book your preferred day and time.

September is the perfect time to start something new. Once the schools are back, it’s a lovely chance to enjoy some special one-to-one time with your baby each week while meeting other local m**s.

✨ 9:45 classes are ideal for early risers and fit perfectly around the school run.
✨ 11:45 classes work brilliantly around those morning naps.
✨ Tuesday & Thursday 10:45 classes are specially for mobile, crawling babies.
✨ Wednesday classes are mixed age from birth to walking, perfect if you’re coming along with a friend whose baby is a different age.

We’ve got another gorgeous 5-week term planned with favourites including 🚀 Space, 🐸 Baby Frog and 👷 Baby Builder, plus plenty of time each week to explore our bespoke sensory room, play, chat and make memories together.

If you’ve already booked your place for September, I can’t wait to welcome you back. And if you’re joining Lovabelle for the first time, you’ll receive the warmest welcome too! 💛

If you have been thinking about joining us then here is the link to book your baby a spot at their new favourite place: https://bit.ly/3NqdZ0J

Lots of love from Gem ###x

27/07/2026

🍂 Our September Sensory Term is NOW OPEN for bookings! 🍂

Looking for something special to look forward to after the summer holidays? 💛

Join us in our beautiful bespoke baby room in South Shields for 5 weeks of unforgettable sensory experiences, where no two classes are ever the same!

Book here ➡️ https://bit.ly/3NqdZ0J

This term features:
🐸 Our adorable Baby Frog theme
🚧 The return of our hugely popular Baby Builders session
✨ Spectacular light shows
🫧 Bubbles galore
🌈 Incredible sensory experiences
🤍 Precious bonding moments
🎶 A perfect balance of structured activities and free play

Every term also includes exclusive access to our much-loved sensory area, packed with themed exploration stations designed to amaze little ones and encourage curiosity through play.

Whether your baby is 4 weeks old or on the move, there’s always something new to discover. Our classes provide a weekly routine that both you and your little one can look forward to, while giving you the chance to meet other local families in a warm, welcoming and baby-safe environment.

💚 Most September spaces have already been snapped up by our current families, but I’ve released the remaining spaces already for new families to join us.

📧 Current Lovabelle families: Your spaces are reserved and renewal emails have now been sent. Please check your inbox (and your junk folder!) for your priority booking renewal link.

I can’t wait to welcome you for another magical term filled with lights, laughter, exploration and unforgettable memories. I promise… it’s one you won’t want to miss! 🫶

24/07/2026

Bee-cause it’s Friday! 🐝✨ Wishing all my Lovabelle families a fun-filled weekend! See you all next week for our very last week of term 💛

22/07/2026

🌼🐝 It’s another magical day at Lovabelle! 🦋🌸

Today’s garden-themed sensory classes are full of busy bees, peekaboo flowers, magnificent butterflies and lots more sensory fun! 💛

I can’t wait to see you all 🌿🐝🌸

20/07/2026

🌼 Welcome to the Lovabelle Sensory Garden! 🌿

Join us as we explore a colourful garden filled with beautiful flowers, friendly garden visitors, sunshine, and sensory fun!

From buzzing bees and fluttering butterflies to exciting textures, music, bubbles, and plenty of wonder, it’s the perfect adventure for curious little explorers.

I can’t wait to welcome you into the Lovabelle Sensory Garden! 🌸

19/07/2026

I’ve just realised I haven’t posted for 10 days. Not like me AT ALL!
The truth is, I’ve been completely overwhelmed with Alfie leaving primary school.

It’s been a whirlwind of leavers’ assemblies, prom, transition days at his new school, his final sports day, SATs results day, and finally, his last day. It’s been such an emotional rollercoaster, and, if I’m honest, I’ve found it even harder than going back to work after maternity leave.

This is a huge change for Alfie as well. He might be excited for the next chapter, but as a primary school leaver, leaving a school they’ve known for years, their friends, teachers and everything familiar comes with lots of big emotions too. As m**s, we carry so much of that with them — supporting, reassuring and preparing them, while quietly managing our own feelings too.

Everything suddenly feels so final. They’re no longer our little babies. Every milestone now seems to be another goodbye and another step towards independence. As proud as I am, I’ve also found myself feeling incredibly emotional. There have been plenty of tears over the last couple of weeks.

I wanted to share this because, before I’m a business owner, I’m a mam.

I understand the worry, the pride, the overwhelm, and the heartbreak that can all exist at the same time. It’s completely okay not to be okay sometimes. Motherhood is beautiful, but it’s also emotional, and we don’t have to pretend we’ve got it all together every single day.

I have just two weeks of classes left before I take a little break to spend some precious quality time with Alfie before he starts secondary school. Time really is the one thing we can never get back, and right now, that’s exactly where my heart needs to be.

Thank you for always being so understanding and for checking in on me these past couple of weeks. It means more than you know. ❤️

Address

Shaftesbury Avenue
South Shields
NE349PH

Website

https://www.Lovabelle.com/

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