Apex Formulas

22/05/2026

Originally launched as an unflavoured formula, Apex Dual Creatine was built around a multi-source approach combining Creatine Monohydrate with Creatine HCl.

While this creates a highly effective and versatile creatine product, the HCl portion naturally carries a sharper, slightly salty taste profile when consumed on its own. Unless mixed into another flavoured product, it doesn’t always provide the best overall drinking experience for the customer.

As we believe strongly in the dual-source creatine concept and the benefits it offers, the next natural evolution was clear.

Introducing two new flavour extensions…

Orange 🍊
Berry 🍓

Designed to make daily creatine supplementation more enjoyable, convenient and palatable, whilst maintaining the same premium dual-source formula that founded the original product 💪🏻

21/05/2026

They say shows are won from the back 😳

18/05/2026

Fun fact (and true) .. The arm pump was that good that Jay’s watch snapped off of his wrist 😳

Thanks again to for extending us the courtesy to train and film content 💪🏻

17/05/2026

It’s so effective that it apparently repairs the pain from your first ever heartbreak 🥹

16/05/2026

14/05/2026

Some of the first stills getting sent in and a cheeky few BTS snaps of what was an awesome shoot 🎥📸

09/05/2026

We’ve only been a brand for five minutes, so us entering an established industry, we understood early on that strong innovation and successful product development would naturally attract attention within the market.

For that reason, we took immediate steps to formally protect the name and secure registration of the mark CREAM OF OATS®

Whilst many companies within the sector have operated for years, we believe brands that invest into creating and building fresh categories should have the ability to protect that work properly and continue driving the evolution of the space forward.

Thanks to our already loyal customer base Cream of Oats® has quickly become one of the most recognised launches in the category and we are proud to now officially hold the registered rights to the name within the UK.

Apex Formulas will continue leading the evolution of the category through premium formulations, new flavour innovations and future product formats built around the Cream of Oats® product.

Licensing and authorised manufacturing discussions are welcome, just drop me a message 👍🏻

RegisteredTrademark

08/05/2026

Next Apex Photoshoot is only a few days away !

Main aim is to make everyone forget about the hoodies with what new stuff we have 🤣

Posting this early because are going to break the internet later so it’s best for everyone else to get their views and likes in nice and early 🫠

06/05/2026

The new flavour seems to be well received which is always good to see 😅

Looking for an insurance policy on your daily health… look no further

Don’t accept any imitations, because you know that seems to be happening a lot lately

03/05/2026

Multiple use cases for this product

I personally use it most evenings (not all) with warm (not boiling) water like a warm Ribena 😅