28/07/2026
Most holistic therapy courses teach you how to become a great therapist, but very little about how to build a successful business.
When your website, Instagram and marketing are trying to speak to everyone, your ideal client doesn’t recognise themselves in your content.
The goal isn’t to turn people away.
The goal is to make the right person stop scrolling and think, “She’s talking to me.”
Once you get clear on who you want to help, everything becomes easier.
Your content.
Your messaging.
Your confidence.
And ultimately, your bookings.
This is one of the first things I work on with therapists during my mentoring sessions because it’s the foundation that everything else is built on.
Have you got clear on your ideal client, or are you still trying to speak to everyone?