09/08/2026
The Oxytocin Effect
Have you ever been told to “put your baby down”,
“you’ll spoil them”, or
“you’re making a rod for your own back”?
Well… what if those cuddles are actually helping your baby’s developing brain?
Oxytocin is a hormone involved in love, safety, connection and bonding. Responsive care, physical touch and close connection help create the safe environment in which a baby’s brain can develop and learn.
So go on…
Enjoy the extra cuddle.
Kiss your baby.
Respond when they need you.
Hold them for as long as they want to be held.
You aren't creating bad habits.
You aren't spoiling your baby.
You're building connection.
Every cuddle, every loving response and every moment of connection is helping your baby’s developing brain.
So when someone tells you to “put your baby down”…
You can smile, cuddle them a little closer, and carry on.
The Little Latch Company