19/06/2026
Recent news about a direct cremation advert being banned by the Advertising Standards Authority has highlighted an important issue – families deserve clear, honest information when making funeral arrangements.
Direct Cremation can be the right choice for many people, but it's important that families fully understand what is, and isn't, included so they can make the decision that's best for them.
At J Dilnot Smith & Son, we proudly provide a local Direct Cremation service, delivered with the same care, dignity and compassion that we offer every family we support. As an independent funeral director, we're here to answer your questions, explain all of the options available, and ensure there are no surprises or misunderstandings.
Choosing a Direct Cremation doesn't mean you lose the support of a funeral director. It means having the opportunity to choose a simpler option, with trusted local people by your side.
If you'd like to know more about our Direct Cremation service, or simply want impartial advice about the different funeral options available, please get in touch. We're always happy to help.
For those interested in reading the Advertising Standards Authority's full ruling, you can find it here:
https://www.asa.org.uk/.../pure-cremation-funeral...
📞 01304 380814 (Deal) or 01304 812300 (Sandwich)
🌐 www.jdilnotsmith.co.uk
SAIF welcomes the ASA ruling on a Pure Cremation TV advert, reinforcing the importance of clear information, transparency and informed choice when families are considering direct cremation.