Tactic Connect Ltd

12/06/2026

Brand, Performance, and Value: Rethinking What Drives Worth in Sport is the latest blog by our Creative Manager, Tim Talts.

In this piece, Tim explores how Ferrari and Red Bull Racing illustrate two different paths to the same commercial outcome. Ferrari remains Formula 1’s most valuable team, estimated at $6.5 billion, not because of recent results but because its brand carries meaning that extends beyond performance. Red Bull, by contrast, has built a $4.35 billion team without legacy, relying instead on clarity of vision and consistent ex*****on.

This blog examines how, in modern sport, investors are increasingly buying brand strength rather than just teams, infrastructure, or broadcast revenues. It highlights why visual identity should be treated as a commercial asset, not a cosmetic one, and how Red Bull’s model flips the traditional approach—using sport to strengthen the sponsor rather than sponsorship to fund the sport. Ultimately, it argues that identity remains one of the most undervalued assets across all levels of sports organisations.

To read the story, visit the link in our bio.

05/06/2026

Pregnancy, Performance, and Policy: Rethinking Support in Sport is the latest blog by our paralegal, Charlotte Clark.

In this piece, Charlotte explores the evolving approach to maternity support in elite sport and why it must go beyond basic protections. From flexible return-to-play frameworks to financial security and inclusive policy design, this blog highlights the importance of creating tailored, athlete-centred systems that allow individuals to pursue both motherhood and high-level performance. It also considers the role of sport-specific approaches and the need for cultural change, emphasising that effective maternity policies are essential to redefining what is possible for athlete mothers.

To read the story, visit the link in bio.

22/05/2026

In the second part of Charlotte Clark's blog around safeguarding in a sport setting, she discusses the peril of never having received a safeguarding report and what that might be a red flag for safeguarding culture in your organisation and sport.
If your organisation has never received a safeguarding concern, it can feel reassuring. After all, no reports must mean nothing is happening, right? Unfortunately, this assumption can be one of the greatest risks and a barrier to proper safeguarding within a sports setting. To read the full blog visit: https://www.tacticconnect.com/post/safeguarding-beyond-a-policy-part-2

15/05/2026

Safeguarding, Beyond a Policy is the latest blog by our paralegal, Charlotte Clark.

In this piece, Charlotte explores why safeguarding in sport must go far beyond a policy document. It should be embedded in everyday behaviours, leadership, training and culture, to create environments where everyone feels safe, respected and able to thrive. From the role of leadership to the importance of continuous learning and trauma‑informed practice, this blog highlights what it really takes to make safeguarding a shared, lived responsibility across sport.

To read the full story, visit the link in bio.

08/05/2026

Better Together - Collaborations in Sport for Stronger Impact, our latest blog by our Project Manager, Lucinda Wilson.

Lucinda discusses how sport isn’t one big system; it is a series of small communities, each with its own needs, goals, visions and missions. Sport spans commercial, charitable, community and cultural interests that range from simply enabling people to be more physically active to being an international winner at an elite level. There are all the associated support networks and peripheral industries that are interconnected to empower the individuals, teams and groups playing and participating in that sport.

To read the full story, visit: https://www.tacticconnect.com/post/better-together-collaborations-in-sport-for-stronger-impact

If you and your organisation would like help and support with collaborations and partnerships in the sports space to drive better impact for your sport and community, then why not get in touch with our team or view our brochure of services:https://076cf1a4-e3e1-43c0-8281-c4cbeb36cc3a.filesusr.com/ugd/d630cb_5a3e4783eaa7483d8465207ccbca07c2.pdf

01/05/2026

Heritage brands are often told they need to modernise, but the strongest identities rarely come from starting again.

More often, the real work lies in identifying the visual elements that still carry meaning, such as colours, symbols, monograms, shapes, and refining them for how the brand needs to work today.

Inter Milan’s 2021 rebrand is a useful example of that balance. It shows how simplification can sharpen an identity without weakening its connection to the past.

A few thoughts from the latest article by Tactic Design's Creative Manager Tim Talts at Tactic Connect on visual heritage, brand evolution and modern identity systems.

Full article via: https://www.tacticconnect.com/post/decoding-brand-dna-translating-history-into-modern-sports-identity

29/04/2026

Tactic Connect Supporting BASL PG Cert at Leeds Beckett University

The final modules of the PG Cert at the Carnegie School of Sport, Leeds Beckett University, with BASL got underway on Friday, 24th and Saturday, 25th April. Tactic Connect CEO Genevieve Gordon-Thomson was there in her capacity as the Course leader and BASL Vice-Chair. Genevieve has been instrumental in the design, delivery and implementation of this course. Tactic Educate is just one of our four areas of expertise and focus, supporting our vision and commitment to strive to offer our services, affordably, for all sports.

The two-day in-person teaching experience was split between two options for the final module. Michele Verokken delivered the first part of Option 1 of the final Module, Integrity in Sport module, whilst Richard Barnes delivered the first part of the second option, Sports Participants and the Courts module.
The teaching team and students had a great couple of days, and the weekend concluded with the students coming together and, in two groups, competing in a moot-style exercise with the heading: Integrity Under Pressure: Anti‑Doping, Criminality & the Enhanced Games.
To find out more about the course, to make an enquiry or expression of interest for 2026 enrolment, please visit https://www.britishsportslaw.com/pg-cert or https://www.leedsbeckett.ac.uk/courses/sport-law-pg-cert/

If you are looking for your own bespoke sports educational courses or support, then contact our team at Tactic Connect to book an explorative call, visit https://www.tacticconnect.com

24/04/2026

Why the UK Has Been Slower to Embrace Commercial Sports Data - the second part of a blog series by our trainee paralegal Kobe Van Hecke.

While American leagues have embraced commercial storytelling as part of the sports narrative, British sport has historically developed under very different conditions. As a result, the role that commercial statistics play in public conversation around sport has been far more limited in the UK.

To read more visit: https://www.tacticconnect.com/post/why-the-uk-has-been-slower-to-embrace-commercial-sports-data

17/04/2026

We are delighted to see such a great initiative and collaboration between London Youth Games and the British DanceSport Association to offer more opportunities within London boroughs for junior schools to participate in dance.

The Tactic Connect team have worked hard to deliver this partnership, and the team are looking forward to seeing the result of this support many young people from London to take part in the events planned. Working on partnerships and collaborations can be hugely powerful for organisations in sport, but the impact for those that become able to participate is really the most powerful outcome. That is the core of Tactic Connect's mission. We are all about shaping the future of sport, together!

A powerful new chapter for young dancers in London.

We are proud to announce a new partnership between the British DanceSport Association and London Youth Games, bringing a pilot dance competition to primary schools across three London boroughs.

This initiative opens the door for younger children to experience the joy of dance, build confidence, and be part of something bigger. Winners will even have the opportunity to perform at the London Youth Games Dance Finals this July.

Together, we are expanding access, strengthening communities, and inspiring the next generation through movement to music.

17/04/2026

Commercial Statistics in Sport: Why the United States Still Leads the Way

Kobe Van Hecke, our Trainee Paralegal, takes a look at the differences between commercial statistics in the UK and the United States in our latest blog.

"If you follow sports in both the United States and the United Kingdom, one difference becomes clear fairly quickly: American leagues are far more comfortable talking about the business of sport in public. Attendance figures, television ratings, social media engagement, and franchise valuations are regularly highlighted as part of the story of a league or competition. In the UK, those numbers exist, but they are rarely central to how sport is discussed."

To read the full blog, visit: https://www.tacticconnect.com/post/commercial-statistics-in-sport-why-the-united-states-still-leads-the-way