11/08/2026
Some of the most commonly cited barriers to muscle-strengthening exercise participation are
✔️ a lack of awareness that muscle-strengthening recommendations and guidelines even exist
✔️ a lack of understanding of what activities count towards the muscle-strengthening guidelines and
✔️ a lack of knowledge on how to safely and effectively perform muscle-strengthening exercise
Both the World Health Organization and ISPAH - The International Society for Physical Activity and Health suggest that developing a mass media campaign can transmit clear, consistent messages about physical activity to large populations. The House of Commons Department of Health and Social Care also recently called for a 'national movement campaign.'
We think a well coordinated campaign that is designed with and resonates with the public can help increase the awareness of the importance of muscle-strengthening exercise, what counts as muscle-strengthening exercise, and convey how to safely and effectively get started with muscle-strengthening exercise.
So, we engaged the public to help us form 11 initial recommendations for future muscle-strengthening campaigns.
Here's what they suggested...
1. Use images of real people being active and strong in a variety of ways, focusing on diversity of body types, ethnicities, and ages. Avoid stick people or cartoon icons.
2. Quotes and success stories are an excellent use of text.
3. Peers are the preferred source of information and inspiration. Capitalise by asking more people to share their stories and experiences (see guidelines 1 and 2).
Interested in seeing all 11 recommendations? Check out our paper (link in bio)