04/08/2026
Ghana rewarded six retailers with tricycles and motorbikes through our loyalty programme 🎉
Speaking at the ceremony, the Country Manager of Yara Ghana, Theresa Randolph, said the company remains committed to supporting its retail partners; not only through incentives but also by building their technical capacity and strengthening their businesses.
"What we do at Yara through our digital applications is to support our retailers with knowledge and build sales loyalty. We provide valuable information that enables retailers to confidently guide farmers on the right fertilizer products to use and the appropriate time to apply them," she said.
Through initiatives such as the YaraConnect Loyalty App, the company is bridging the gap between manufacturers, retailers, and farmers, ensuring that smallholder farmers have access to quality crop nutrition solutions, expert advice, and sustainable farming practices that contribute to increased productivity and improved food security across Ghana.
Are you part of our YaraConnect programme? Download the app today: https://play.google.com/store/apps/details?id=com.yara.connect.prod&.