Digital4Pharma

Digital4Pharma Η κοινότητα απαρτίζεται από περισσότερα από 1300 στελέχη του ευρύτερου χώρου της υγείας, με κοινή κουλτούρα ανάπτυξης & συνεχούς μάθησης.

Μέσω της ψηφιακής τεχνολογίας που ενσωματώνεται στη ζωή όλο και περισσότερων ανθρώπων και με την ψηφιακή υγεία σε παγκόσμιο επίπεδο να αναπτύσσεται ραγδαία, η καθημερινότητά μας αλλάζει, οι ανάγκες μας διαφοροποιούνται, το προφίλ μας και ο ρόλος μας ως ασθενής ή συνοδός μεταβάλλονται.
Το ευρύτερο πολύ-καναλικό πλαίσιο, περιλαμβάνει υβριδικούς τρόπους προώθησης προϊόντων & υπηρεσιών, τη διεύρυνση

των σημείων επαφής με τον «πελάτη», την παροχή αξιόπιστης, χρήσιμης & επίκαιρης πληροφόρησης, την ανάγκη διαμοιρασμού εξειδικευμένων γνώσεων & εμπειριών, καθώς και καλύτερων υπηρεσιών υποστήριξης όλων των εταίρων της υγείας.
Αυτή η εξέλιξη δημιούργησε την ουσιαστική ανάγκη των ανθρώπων, ειδικά των επαγγελματιών και εταιρειών του χώρου της υγείας, για προσαρμογή στη νέα πραγματικότητα και ανταπόκριση στην ψηφιακή πρόκληση.
Έχοντας εντοπίσει εγκαίρως αυτήν την επερχόμενη αλλαγή στην αγορά, η GET2WORK το 2014 ξεκίνησε την εκπαιδευτική δράση Digital4Pharma. Σε συνεργασία με εκπροσώπους κορυφαίων εταιρειών, εμπειρογνώμονες και ακαδημαϊκούς, η δράση προσέλκυσε, αρχικά, τους πρώιμους αποδέκτες της ψηφιακής καινοτομίας στο χώρο του φαρμακευτικού μάρκετινγκ. Από το 2017, αναπτύξαμε επιτυχώς μια κοινότητα εκατοντάδων στελεχών που μέσω της συνεχούς μάθησης ενισχύουν την επιχειρησιακή τους στρατηγική.
Πλέον, η εκπαιδευτική δράση συμβάλλει στη δημιουργία κουλτούρας καινοτομίας, συνδράμοντας στην:
- Εκτίμηση της ψηφιακής ωριμότητας και ετοιμότητας
- Ανάπτυξη ψηφιακών δεξιοτήτων και ικανοτήτων
- Καλλιέργεια εμπιστοσύνης στην υιοθεσία της ψηφιακής καινοτομίας
- Επίτευξη των στόχων με τη χρήση ψηφιακών μέσων
- Διαμόρφωση ψηφιακού οράματος

01/09/2026

People. Connections. Energy.
👉Looking back at the people who brought Digital4Pharma 2026 to life.
The conversations, the smiles, the exchange of ideas, and the energy throughout the day reminded us that every great event is shaped by the people who choose to be part of it.
Thank you 🙏for showing up, engaging, connecting, and creating such a positive atmosphere.
Because beyond every agenda, it’s the people who make the experience memorable.

27/08/2026

Ideas. Perspectives. Impact.
👉Looking back at some of the moments that shaped the conversation at Digital4Pharma 2026.

From inspiring talks and real-world business cases to a thought-provoking panel discussion, the stage brought together different perspectives, shared experiences, and meaningful insights on the future of healthcare.

A glimpse back at the ideas and conversations that made the day worth remembering.

25/08/2026

Learning. Collaboration. Action.

👉 Looking back at some of the moments that made the Digital4Pharma 2026 workshops stand out.

Our workshops brought together practical insights, real-world expertise, and meaningful discussions, turning ideas into action. ⭐

A glimpse back at the energy, knowledge sharing, and conversations that shaped the experience.

31/07/2026

Behind every successful event are the people who bring it to life. ❤️
The conversations, the smiles, the spontaneous discussions, the reunions, and the new connections are what make Digital4Pharma more than a conference.

Thank you 🙏 to everyone who joined us, shared ideas, exchanged experiences, and helped create such a vibrant atmosphere.

These are the moments that remind us why bringing people together still matters.
See you at the next Digital4Pharma. ⭐

30/07/2026

💡 Technology enables innovation. Collaboration makes it possible.

👉 At Digital4Pharma 2026, our keynote session and panel discussion brought together leaders from across the healthcare ecosystem to explore how partnerships, data, and trust can accelerate the future of healthcare.
Thank you to our keynote speakers and panelists for an inspiring exchange of ideas and perspectives.
The future of healthcare is built together.

💡 Knowledge becomes valuable when it can be applied.👉 The workshops at Digital4Pharma 2026 brought together professional...
28/07/2026

💡 Knowledge becomes valuable when it can be applied.

👉 The workshops at Digital4Pharma 2026 brought together professionals from across healthcare and pharma to explore today's most relevant topics, from Artificial Intelligence and customer engagement to experiential design, disease awareness, AI-powered marketing, digital visibility and regulatory readiness.

Designed to be practical, interactive and forward-looking, each session offered fresh perspectives, real-world insights and meaningful discussions on the challenges and opportunities shaping the future of healthcare.

A sincere thank you 🙏 to all our workshop leaders for sharing their expertise and to every participant who contributed to the conversations.
Learning doesn't end when the workshop is over; it continues through every new idea we put into practice.

💡 Artificial Intelligence is no longer a future ambition.It is already transforming the way healthcare organizations lea...
27/07/2026

💡 Artificial Intelligence is no longer a future ambition.
It is already transforming the way healthcare organizations learn, engage, communicate and make decisions.

👉 The second Business Cases session at Digital4Pharma 2026 highlighted how AI is moving from experimentation to implementation, with real-world applications that are already creating value across the healthcare ecosystem.
From AI Twins and intelligent engagement to experiential learning and AI-powered decision-making, the discussion demonstrated that successful AI adoption is driven not only by technology, but by strategy, collaboration and trust.

Thank you 🙏 to everyone who shared their expertise and inspired the conversation around the next generation of healthcare innovation.
The conversation continues.

💡Innovation creates value only when it improves people's experiences.👉The first Business Cases session at Digital4Pharma...
24/07/2026

💡Innovation creates value only when it improves people's experiences.

👉The first Business Cases session at Digital4Pharma 2026 showcased how leading healthcare organizations are transforming ideas into real-world impact through experience design, digital engagement, personalization, and collaboration.

From immersive technologies and healthcare ecosystems to patient journey design and real-time engagement, each case demonstrated that meaningful innovation starts with understanding people and building trust.

Thank you 🙏to everyone who shared their expertise and contributed to an inspiring exchange of ideas and practical experience.
The conversation continues.

14/07/2026

Address

Ξανθίππης 26
Athens
10444

Opening Hours

Monday 09:00 - 17:00
Tuesday 09:00 - 17:00
Wednesday 09:00 - 17:00
Thursday 09:00 - 17:00
Friday 09:00 - 17:00

Telephone

+302111069373

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