Midland Hearing Care

Midland Hearing Care Exceptional patient centred Diagnostic Audiology service, Specialist Ear Wax Removal & Custom Hearin

Noise exposure during fitness classesA new study published in JAMA Otolaryngology-Head and Neck Surgery has found that l...
31/07/2026

Noise exposure during fitness classes

A new study published in JAMA Otolaryngology-Head and Neck Surgery has found that loud music in group fitness classes can reach 108 dBA, which is equivalent to attending a rock concert and well beyond recommended sound levels. Such noise exposure greatly increases risk of hearing loss for both instructors and class participants.

The JAMA study highlighted what many hearing care professionals have suspected for years: sound levels in group fitness classes frequently exceed safe listening limits. Depending on the class and duration, participants may be exposed to sound levels above 85 dBA for extended periods, increasing their risk for noise induced hearing loss (NIHL), tinnitus, and temporary threshold shifts.

While these classes offer incredible physical and mental health benefits, the study reminds us that hearing health should be part of the wellness conversation. The goal isn’t to discourage participation but to help people enjoy these environments safely by increasing awareness of sound exposure and encouraging practical hearing conservation strategies.

This research reinforces the importance of asking detailed lifestyle questions during case history. We routinely ask about occupational noise exposure, but recreational noise exposure, including fitness classes, concerts, sporting events, and personal listening devices, can be just as significant.

When patients report frequent participation in high volume activities, it’s important to establish a baseline hearing evaluation, include speech in noise testing when appropriate, and educate them about cumulative noise exposure. Prevention is one of the most valuable services audiologists provide, and these conversations can help patients protect their hearing before permanent damage occurs.

The use of musician’s earplugs during especially loud classes may be a good option because they reduce the volume while preserving sound quality, allowing one to hear the instructor and enjoy the music without excessive exposure. Avoid standing directly next to speakers whenever possible, and give ears time to recover after prolonged loud environments.

For most patients, high fidelity or musician’s earplugs are an excellent option. Unlike traditional foam earplugs, they lower sound levels more evenly across frequencies, allowing users to hear music and verbal instruction clearly while reducing potentially harmful noise exposure.

For patients who attend fitness classes regularly, custom musician’s earplugs may provide the best combination of comfort, consistent attenuation, and long-term compliance. Ultimately, the best hearing protection is the one patients are willing to wear consistently.

Hearing protection should be tailored to an individual’s lifestyle. Someone who enjoys group fitness may also attend concerts, travel frequently, ride motorcycles, hunt, work with power tools, or have occupational noise exposure. Different environments require different levels and styles of protection.

Be proactive and protect hearing. We often meet patients after hearing loss has already occurred, but studies like this remind us that education and prevention can make a meaningful difference.

As younger adults become increasingly focused on overall wellness, hearing health deserves a place in that conversation. By discussing recreational noise exposure, promoting routine hearing evaluations, and recommending practical hearing protection, we can help patients maintain healthy hearing throughout their lives rather than simply treating hearing loss once it’s developed.

For information on our range of custom ear protection solutions please contact Midland Hearing Care on 043 336 8029 or email [email protected] to schedule an appointment.

The World Health Organization has updated dementia prevention guidance and recommends hearing aid use for those with doc...
23/07/2026

The World Health Organization has updated dementia prevention guidance and
recommends hearing aid use for those with documented hearing loss.

The World Health Organization (WHO) has released updated dementia prevention guidelines in 2026.
The revised guidance expands the list of modifiable risk factors, with untreated hearing loss identified as one of the largest preventable contributors to
cognitive decline — accounting for an estimated 7% of dementia cases at the population level.

In recent years there has been a positive increase in public levels of awareness of the interlink between hearing, cognitive function and brain health. This update by the WHO reflects that hearing care is not only a concern regarding quality-of-life, but a core brain health intervention.

Some recent updates to the guidelines show a shift away from simply identifying and monitoring hearing loss, instead encouraging those with a known hearing loss to act. The guidance document underscores the value of treating and managing hearing loss at an early stage of identification, so as to help maintain the auditory system and mitigate the risks associated with prolonged auditory deprivation. Pointedly, hearing aid use is now explicitly recommended, with the WHO recommending wearing hearing aids when clinically recommended.

The guidelines have been updated to reflect emerging research findings that support prior recommendations. Public and Professional awareness of the modifiable risk factors for maintaining our cognitive health are of utmost importance. The WHO estimates that up to 45% of dementia cases are associated with modifiable risk factors — evidence has strengthened in recent years, more research has been published, and the guidance documents are better informed regarding interventions can reduce dementia risk.

This amended WHO guidance reinforces the evidence supporting the role of hearing healthcare in healthy aging. The connection between hearing, brain health and cognition is as a legitimate and actionable clinical concern — one that the WHO’s revised guidelines now formally validate on a global scale.

Please contact the clinic to schedule an appointment on 043 336 8029 or email [email protected]

Here is what some of our patients are saying about our services at Midland Hearing Care:‘Went in for a general check of ...
03/07/2026

Here is what some of our patients are saying about our services at Midland Hearing Care:

‘Went in for a general check of my ear canals and to get impressions for custom moulded in-ear monitors. All the staff was very friendly and welcoming, Jenevieve Butler is very knowledgeable and thorough in her work. Recommended! - Eugenio Collinassi - Musician - ear impressions for custom In-Ear-Monitors

‘Excellent service, good communication and easy to book.’ David Grant - Hearing Assessment

‘I highly recommend Midland Hearing. They provide a caring, understanding, and professional service. They take the time to listen to my concerns, explain everything clearly, and make me feel supported. Their knowledge and compassionate approach have made a real difference over the last few years.’ - Warren Turner - Hearing Assessment and Custom Swim Plugs

‘Thanks so much, a very pleasant experience, well explained thanks a million, regards Ted’ - Ted Mulcahy – Review Wax Removal and Hearing Test

If looking to schedule an appointment for wax removal, custom ear protection or a hearing assessment please contact Midland Hearing Care on 043 336 8029 or email [email protected]

See Midland Hearing Care's latest advertorial!Midland Hearing Care has an advertorial in this week's copy of the Longfor...
25/06/2026

See Midland Hearing Care's latest advertorial!

Midland Hearing Care has an advertorial in this week's copy of the Longford Leader.

This is what some of our patients are saying about our services:
‘I'm so pleased a friend recommended Midland Hearing Care to me and am so happy with the product, service and staff. First class!’ – Brendan McGough, Hearing Aid Patient

‘I recently had a tinnitus assessment and hearing test at Midland hearing care, and I was very happy with the services provided. Both Claire and Lydia were friendly and professional and put me at ease.
Lydia explained my tinnitus assessment and hearing test results very well and helped me understand my options without any pressure.’ - Patrick Shanley – Hearing & Tinnitus Assessment – H/Aid Trial

‘Very happy with both customer service and clinical expertise at Midland Hearing Care. Prompt response and early appointment from the practice manager.
The audiologist was attentive, informative and skilled. Wax removal and hearing test all conducted efficiently. Thanks.’ - Susan Eades – Review Wax Removal and Hearing Test

‘At Midland Hearing I received a very professional and thorough consultation, the staff were very helpful, explained everything clearly, and put me at ease, I would highly recommend Midland Hearing.’ – Bernard Cogan – Hearing assessment

‘Very thorough and friendly service, great attention to detail and the resulting assessment helped me understand my hearing loss better than any other professional. Very friendly and helpful staff. Highly recommended.’ - Catherine Farrell – Hearing assessment

1 Church Street, Longford Town, Co. Longford, N39 KR89
Landline: 043 3368029
Email: [email protected]
Website: https//:www.midlandhearingcare.com
Open Monday - Friday: 9am to 5pm, closed for lunch 1pm-2pm daily

For all your audiological, hearing and ear protection needs, please contact our clinic to schedule an appointment. We look forward to providing you with our expertise -Jenevieve Butler, Clinical Audiologist.

Important Clinic Announcement!Jenevieve is back from maternity leave!We are excited to announce Jenevieve's  return to p...
12/06/2026

Important Clinic Announcement!
Jenevieve is back from maternity leave!

We are excited to announce Jenevieve's return to practice. After 5 wonderful months of focusing on her ''real baby'', Jenevieve Butler our senior clinical audiologist will be back in the clinic on Tuesday 16th June 2026 to manage the ''business baby'' once again.

Thank you to Midland Hearing Care's team, comprising Lydia Healy - our clinical audiologist and Claire Coy - our practice manager for managing the clinic so well while Jenevieve was on her maternity leave. Another thank you to all our patients and suppliers for all their support during this special time.

We look forward to recommencing our pediatric audiology services from the 1st July 2026.

Midland Hearing Care can now be found as a listing on the Golden Pages please see: https://www.goldenpages.ie/midland-he...
11/06/2026

Midland Hearing Care can now be found as a listing on the Golden Pages please see: https://www.goldenpages.ie/midland-hearing-care-longford-N39/

As a small business we really appreciate the support and positive word of mouth from our patients and our local community.

Midland Hearing Care provides the following audiology services:

• Comprehensive Hearing Assessments (Children 4+ and Adults) in a sound proof booth
• Hearing Aid Consultation and Hearing Aid Rehabilitation (Adults)
• Hearing Aid Prescription Verification (Real Ear Measurements)
• Industrial Audiology/Occupational Hearing Assessments
• Medico-legal Hearing Assessments
• Otoscopy & Middle Ear Examination (Tympanometry and Stapedial Reflexes)
• Speech In Noise Tests (Speech Discrimination)
• Specialist Custom Hearing Protection for Industry, Motor Sport, Gun Sport, In-Ear-Monitors, Musician’s Ear Protection (passive/active plugs), Sleeping, Skydiving and Swimming
• Tinnitus Assessment, Intervention and Management
• Wax Removal - irrigation/curette for children (age 5+) and microsuction for adults

Our clinic's services are available from 9am to 5pm Monday to Friday.

For all your audiological, hearing and ear protection needs, please contact Midland Hearing Care on 043 336 8029 or email [email protected] to schedule an appointment.

We look forward to providing you with our expertise -Jenevieve Butler, Senior
Clinical Audiologist.

Sudden Sensorineural Hearing Loss: Sudden Sensorineural Hearing Loss (SSNHL) is defined as a sudden loss of hearing in t...
04/06/2026

Sudden Sensorineural Hearing Loss: Sudden Sensorineural Hearing Loss (SSNHL) is defined as a sudden loss of hearing in the ear where the hearing decline happens within a 72-hour window. SSNHL is estimated to effect less than 20 per 100,000 people – so it does not happen too often. None the less, it is important to recognise the signs of SSNHL when it does arise, as treatment of SSNHL is time-dependant.

Other Symptoms: Sudden Sensorineural Hearing Loss is also sometimes accompanied by other audiological symptoms, such as:
• Distorted sound perception in the effected ear.
• Tinnitus (a sound, such as a ringing or buzzing sound) in the effected ear.
• Aural fullness (a sensation of pressure or fullness in the ear).
• Dizziness, imbalance, or vertigo may arise at the same time for some people.
• In some cases, there may be a feeling of unwellness, nausea or vomiting.

Causes: In a lot of cases, the cause of a SSNHL is deemed Idiopathic (unknown – no identifiable cause). Other causes include Viral Infections of the Inner Ear, Blood flow abnormalities of the cochlea, Immune disorders (autoimmune inner ear disease) amongst others.

Prompt medical treatment and diagnosis will ensure the best chances of recovery. One of the biggest recommendations is timely presentation to a Doctor/an Ear, Nose and Throat consultant/ or an audiologist: the ear must be checked to rule out other causes of the hearing decline, such as wax or middle ear fluid, and a hearing assessment would be recommended additionally.

What can be done? Recovery of the hearing can often depend on a number of factors. The outcomes are generally more successful if treatment is received within 7 days. Often, the greatest recovery in hearing will occur 1–2 weeks after the incident, however this can vary. Steroids are commonly administered in cases where the cause of the sudden hearing loss is unknown. Steroids have been shown to significantly improve the recovery of hearing. The ear, nose and throat (ENT) doctor may also do additional tests, such as blood tests or MRI scans.

Have your ear health checked: Routine hearing assessments hold an important place at the core of hearing health awareness – we encourage people from all age ranges to come and get their hearing formally tested so as to have a clear picture of their ear and hearing health.

Midland Hearing Care has expertise in the management of complex audiology cases, please contact us on 043 336 8029 or email [email protected] to schedule an appointment.

Please note that the clinic will be closed to patients on Thursday 21 May 2026 as Midland Hearing Care’s clinical Audiol...
20/05/2026

Please note that the clinic will be closed to patients on Thursday 21 May 2026 as Midland Hearing Care’s clinical Audiologists will be attending the virtual International Vestibular Conference assessment and management of the dizzy patient. Claire our practice manager will continue to manage clinic administration, patient scheduling and consumable orders.

The hybrid learning conference will be held at the falls and syncope unit, St James Hospital, Dublin. A host of international experts specialised in vestibular intervention will be presenting at the third vestibular conference held in Ireland.

The conference will be an informative event focusing on the following:
09:30 AM - 09:50 AM
Dizziness Differential Diagnosis
09:50 AM - 10:20 AM

Assessment of Acute Dizziness
10:20 AM - 10:50 AM

Assessment of chronic dizziness
10:50 AM - 11:00 AM

Vestibular Device Demonstration
11:30 AM - 12:10 PM

Eye Movements in the Dizzy Patient
12:10 PM - 12:40 PM

Persistent Postural Perceptual Dizziness (PPPD)
12:40 PM - 01:15 PM

Vestibular Migraine
02:15 PM - 02:45 PM

Treatment of BPPV
02:45 PM - 03:00 PM

Clinical Case - Dizzy Clinic SJH
03:00 PM - 03:30 PM
Vestibular Rehabilitation

We are looking forward to this educational conference!

Thank you for your continued support.

Auditory Acclimatisation - what it means and why it matters. A common misconception encountered when people first pursue...
09/04/2026

Auditory Acclimatisation - what it means and why it matters.

A common misconception encountered when people first pursue hearing aid management is the assumption that hearing aids cure hearing loss. Essentially, hearing aid management is a treatment method, not a cure. As it stands, sensorineural hearing loss is deemed permanent damage, changing the sensitivity and functioning of the cochlea (the hearing organ).

Hearing devices work to amplify sound, thereby making it loud enough for the damaged areas of the cochlea to perceive the sound – ultimately, working with the damaged areas, rather than curing the damage underlying.

A hearing aid helps restore access to sound and is certainly the first step to treating a hearing loss, but as we often tell patients, it is not a “quick fix” solution. The brain must adapt and relearn how to process and interpret the new auditory information. This adaptation is referred to as ‘Auditory Acclimatisation’. Auditory acclimatisation is a complex and critical phase of rehabilitating a hearing loss and an awful lot of hearing loss patients and their family members have little to no awareness of this process.

To explain it at its most basic – we detect sound with our ears, but we hear and listen with our brain. An analogy often used is that of a train track: each sound the ear can hear has a corresponding pathway (train track) from the ear to the auditory cortex, which is the listening centre of the brain. Imagine your ear is a train station and the cochlea (the hearing organ) is the train conductor. When the train conductor hears a sound, they let the relevant train leave the station, using the correct train track to travel for its end destination - the listening centre, where it deposits its cargo – sound information - for the brain to interpret and understand.

With hearing loss, the cochlea starts to miss some sounds, and tracks which used to be stimulated and used dozens of times in an hour now sit unused for longer and longer periods of time. This is a process referred to as Auditory Deprivation. On average, it takes people approximately 10 years before they treat their hearing loss. During that time, the pathways from the ear to the listening centres of the brain often become neglected, the train tracks are used less and less overtime.

Moreover, when sounds are reintroduced to the listening centre, often the brain no longer recognises them and has to work to re-categorise simple everyday sounds – such as hearing a clock ticking, or the sound of paper, or even simply footsteps on a tile floor. As such, there is a lot of ‘brain training’ involved in the early stages of hearing aid use.
With consistent daily use of a hearing aid, the wearer affords the cochlea a chance to hear the sounds it previously was not sensitive to catch, and the ear and brain will begin to gradually acclimatise over time.

The amount of time it takes to acclimatize varies from patient to patient – however, we now know that patients can help themselves by engaging in specific ‘brain training’ exercises, known as auditory training. Auditory training programme, such as Neurotone’s LACE training, can help accelerate the brain’s relearning progress. Auditory training in conjunction with hearing aid use has been shown to foster much better outcomes for hearing aid users in complex listening situations – such as listening to speech in noise, accented English , or rapid speech.

Hearing is one of our most valuable senses, yet it's often taken for granted until it's impaired. If looking for an appointment to have your hearing assessed, please contact the clinic on 043 336 8029 or email [email protected]

Midland Hearing Care would like to wish all our patients and their families a wonderful Easter!Please note that our Clin...
31/03/2026

Midland Hearing Care would like to wish all our patients and their families a wonderful Easter!

Please note that our Clinic will be open on Good Friday 3rd April 2026 and closed from Easter Monday 6th April 2026 until Friday 10th April 2026.

Our clinic’s practice manager Claire and Clinical Audiologist Lydia are looking forward to a well-deserved break while Jenevieve is on her maternity leave. Patients are advised to leave detailed voice messages or emails for our team.

Please be advised that our clinic coordinator, Claire will be on medical leave from Monday 13th April until Wednesday 15th April - Lydia will be managing a reduced clinic caseload from Monday while Claire is recovering from a surgical procedure. We thank you for your continued support.

If looking to schedule an appointment at the clinic during this time, please leave a detailed voice message / email and Lydia the Audiologist will get back to you within 1 business day.
Thank you for your continued support!

Address

1 Church Street
An Longfort
N39KR86

Opening Hours

Monday 9am - 5pm
Tuesday 9am - 5pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+353433368029

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