06/08/2026
Amity University Kolkata is pleased to mark the signing of a Memorandum of Understanding (MoU) with Paushtik Life and the Kolkata Society for Cultural Heritage KSCH. This association reflects a shared commitment to fostering education, cultural preservation, community well-being, sustainability and meaningful social engagement.
At a time when academic disciplines and societal challenges are becoming increasingly interconnected, partnerships of this nature provide opportunities to bring together the strengths of academia, industry, civil society and local communities. They encourage the exchange of knowledge, experience and ideas while helping students connect classroom learning with practical and socially relevant contexts.
The collaboration holds considerable relevance for tourism and hospitality, particularly in areas such as cultural and heritage tourism, responsible tourism, wellness tourism, rural tourism, destination development and community-based tourism. By integrating culture, sustainability, wellness and local participation, the partnership may contribute to a more inclusive understanding of tourism—one that respects heritage, supports communities and promotes responsible development. Its scope also extends to disciplines such as management, entrepreneurship, nutrition and wellness, environmental studies, social sciences, communication, cultural studies, education and community development. This interdisciplinary approach can help students appreciate the close relationship between cultural identity, healthy living, ecological responsibility, livelihood creation and social inclusion.
The MoU may open avenues for joint research, workshops, seminars, internships, field visits, training programmes, documentation projects and community-oriented initiatives. Such engagements can offer students valuable experiential learning while enabling faculty members and partner organisations to jointly explore sustainable responses to contemporary challenges. The association also recognises the importance of preserving both tangible and intangible heritage. Traditional knowledge, local food practices, crafts, performing arts, cultural narratives and community memories are valuable elements of our shared identity. Supported through education, research and responsible enterprise, they can become meaningful sources of learning, creativity, dignity and sustainable livelihoods.
Another important dimension of the collaboration is its emphasis on holistic well-being. Nutrition, sustainable lifestyles, cultural rootedness, environmental awareness and community participation are closely connected to the development of a healthy and responsible society. Bringing these areas together can help nurture professional competence alongside empathy, ethical leadership, cultural sensitivity and social responsibility.
The coming together of the three organisations was facilitated by Amity Institute of Travel & Tourism Kolkata with the encouragement and support of all the concerned stakeholders. AITTK remains grateful to the leadership and representatives of Amity University Kolkata, Paushtik Life and the Kolkata Society for Cultural Heritage for their trust, cooperation and shared willingness to explore this association. It is hoped that this partnership will gradually develop into a meaningful platform for learning, research, innovation, entrepreneurship and community engagement.