31/05/2026
World No To***co Day is observed globally on 31-May every year to raise awareness about the deadly impacts of to***co use and to promote cessation.
The 2026 campaign is titled "Unmasking the appeal – countering ni****ne and to***co addiction".
The campaign focuses heavily on exposing how the to***co industry designs and markets modern products—like e-cigarettes, vapes, ni****ne pouches, and synthetic ni****ne—specifically to target and hook children and adolescents.
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