22/07/2026
Planning a trip to Seoul this December? 🛍️
Here is your K-beauty shopping guide for before and after KOREADERMA 2026. From the iconic streets of Myeongdong to the rotating brand popups of Seongsu-dong, Seoul offers a K-beauty experience that goes well beyond what you can find anywhere else in the world. And while you are planning your trip, don't forget to register for Asia's Top Dermatological Symposium. Early bird rates end September 16, 2026.
📅 December 11-13
📍 COEX Magok, Korea
🔗 koreaderma.org