10/07/2026
🎯 *SESSION OVERVIEW*
In this provocative and highly interactive session, *Charles Bennett* and *Hassan Mohammad* from the CXSA Institute challenge the limits of traditional PX thinking. They introduce a new perspective where Patient Experience becomes the core of *strategic innovation*, not just a continuous improvement function.
Using real-world hospital case studies, live exercises, storytelling, and outcome-driven innovation frameworks, this session moves beyond surface-level touchpoint fixes to unpack what patients are really trying to achieve and the human connection we create at every moment of care.
💡 *KEY TAKEAWAYS: WHAT YOU WILL LEARN*
✅ *Unpack deeper patient needs*, including the unspoken insights that data alone never surfaces.
✅ *Reframe patient journeys* around outcomes, not just touchpoints.
✅ *Combine data-driven Voice of Patient* with qualitative insight and design-immersion techniques.
✅ *Identify strategic opportunities* that competitors cannot easily replicate.
✅ *Leverage PX as a strategic driver* for innovation, differentiation, and sustainable growth.
✅ *Understand the AI impact:* Why AI will commoditise average, traditional PX—but drastically increase the value of differentiated, human experiences
🔗 *Secure Your Spot via Zoom:*
https://us02web.zoom.us/j/83734087682?pwd=gmEh1mqgcJ3aLfUYsPGKx5RN9LFnjm.1
