21/08/2026
PhAMA was pleased to collaborate with the Selangor Pharmacy Enforcement Branch, Selangor State Health Department, Ministry of Health Malaysia (MOH), in organising ProPATUH 2026: Strengthening Compliance and Collaboration with the Pharmaceutical Industry, held on 13 August 2026 at Nexus Convention Centre.
The event commenced with a Welcome Address by Dr Nur Sufiza Binti Ahmad, Deputy Selangor State Health Director (Pharmacy), and Mr Cheong Yee Kok, PhAMA Board of Director and Chair of the PhAMA Regulatory Affairs Committee.
As the first collaborative event of its kind between PhAMA and the Selangor Pharmacy Enforcement Branch, ProPATUH 2026 serves as an important platform for regulators and the pharmaceutical industry to engage and strengthen mutual understanding of regulatory expectations, with a shared commitment to good governance. The programme brought together representatives from the Pharmacy Enforcement Division, Ministry of Health and industry players to discuss key areas including:
🔹 Best practices in medicine advertising
🔹 Expectations during pharmacy enforcement inspections
🔹 Current trends and emerging issues in pharmaceutical importation
🔹 Verification and compliance of the new hologram security label using the MyUbat application
🔹 Open dialogue between regulators and industry on regulatory and compliance matters
The programme also featured exhibition and advisory counters by the Selangor Pharmacy Enforcement Branch, Kuala Lumpur Pharmacy Enforcement Branch and Medicine Advertisements Board (MAB), providing attendees with opportunities to and engage directly with regulatory officers.
At PhAMA, we strongly believe that continuous collaboration between regulators and industry is essential to building a safer, more ethical and trusted pharmaceutical ecosystem. The pharmaceutical industry has a shared responsibility to ensure continued access to safe, quality and effective medicines, while maintaining compliance, ethical practices and good governance as collective priorities.
As the pharmaceutical landscape continues to evolve, having ongoing dialogue is increasingly important in navigating changing regulatory expectations, evolving supply chain requirements and the growing emphasis on transparency and responsible practices. Platforms such as ProPATUH provide valuable opportunities between the regulators and industry colleagues to share perspectives, build mutual understanding and strengthen collaboration on regulatory matters.
PhAMA would like to express our sincere appreciation to the Selangor Pharmacy Enforcement Branch, Selangor State Health Department, MOH for the collaboration, and to all speakers, regulatory officers and industry participants for their valuable contributions in making ProPATUH 2026 a success.