08/10/2026
Turns out, learning Kobido was the easy part. ๐
Nobody really prepares you for everything that comes with building a business around what you love.
You become the therapist.
The receptionist.
The marketer.
The content creator.
The accountant.
The cleaner.
The interior designer.
The customer service department.
You work when everyone else is resting.
You reinvest when youโd really like to finally pay yourself.
You make decisions nobody sees.
And sometimes you keep believing in an idea long before anyone else can see what youโre trying to build.
And apparently, somewhere along the way, you also become a content creator in your 40s. ๐
Almost four years into building Kobido Amsterdam, Iโm still learning as I go.
Some days I feel incredibly proud of what Iโve created.
Some days I wonder what on earth I got myself into.
Usually both before lunch. ๐
But Iโm still here. Still learning. Still building. Still believing in it.
And I think thatโs probably the most entrepreneurial thing about me.