Rural Works

Rural Works Feel well, Move well, Perform well.

Laura is an experienced Movement Coach, Educator and Presenter, with 12 years experience in the fitness, health and rehabilitation industry, primarily working within agri-sectors. With the belief that all agri-sector workers should be valued as ‘Rural Athletes,’ Laura works to empower individuals with the tools which enable them to thrive in their physical, mental and movement health, fostering healthier, happier and more productive workforces, and increasing resilience of agri-businesses and rural communities. Laura aspires to create a paradigm shift in thinking so that industry leaders see the adoption of integrated physical, mental and movement health solutions for ‘Rural Athletes’ into all workplaces as a cornerstone of the future sustainability of New Zealand's food and fibre sector.

21/05/2026

Thank you Segard Masurel New Zealand for sponsoring me to run a Spiky Massage Ball workshop for NZ Wool Classers Association last week.

Spiky Massage Balls are an awesome tool to add 'Movement Snacks' into your every day life.

Movement Snacks are bite-sized amounts of movement/self-treatment, performed throughout the working day. They are short, simple movement exercises, that can mostly be done anywhere, helping the nervous system become more efficient in movement patterns.

Little and often can be the most effective way of making quick and long-lasting effects.

We can change and improve movement quicker than you think!

Last week the Wool Classers Industry Day was held down in Alexandra. Thank you for Segard Masurel for sponsoring me to p...
18/05/2026

Last week the Wool Classers Industry Day was held down in Alexandra.

Thank you for Segard Masurel for sponsoring me to present a workshop to wrap up the day, covering the physical demands of the industry, why I believe all wool harvesting industry workers are 'Rural Athletes', and how to use Spiky Massage Balls for self-treatment/movement snacks during the working day.

Segard Masurel sponsored this workshop to 'contribute something practical and meaningful, giving people tools, knowledge and techniques they can continue using long-term to support movement, recovery and wellbeing.'

Thank you to NZWCA for the photos attached.

Segard Masurel New Zealand
NZ Wool Classers Association

Congratulations to the exceptional four women who set the 8-hour, 4-stand strong wool lamb record at Melrose Station, ne...
22/01/2026

Congratulations to the exceptional four women who set the 8-hour, 4-stand strong wool lamb record at Melrose Station, near Owaka in South Otago on 20th January - 1,938 lambs shorn.

Te Atakura Crawford (530), Ariana Te Whata (504), Pagan Rimene (481), and Rose Lewis (423).

Two evenings on from the record being set it will be sinking in what a huge achievement they have all achieved; not just a world record but a first for the industry, paving the way and likely inspiring many other women to aim high and follow in their footsteps in the future.

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19/01/2026

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In January 2026, four of Aotearoa’s top female shearers- Pagan Rimene, Rose Lewis, Te Atakura Crawford, and Ariana Te Whata will come together to attempt a groundbreaking feat: the FIRST EVER 8-hour Women’s four-stand world record on strong wool lambs.

Back in the game! It’s been just shy of two years since a concussion which saw me closing the Rural Works clinic in Taup...
18/01/2026

Back in the game!

It’s been just shy of two years since a concussion which saw me closing the Rural Works clinic in Taupo so it is an exciting day to be getting the tools out again!

What better way to get back into things than supporting Pagan Rimene at the Women’s four stand strong wool lamb 8 hour world record on 20th January.

It’s going to be an absolute cracker few days!

07/04/2025

The name 'Move to Wool' is a double entendre.

We produce MOVEment products made with WOOL.

And we are passionate about seeing a future where New Zealand wool products are chosen and valued by all. So we are encouraging people to make the conscious choose to ‘MOVE to WOOL.' We hope to see a day where buying wool products (instead of their synthetic counterparts) is 'the natural choice.'

02/04/2025
07/02/2025

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