Paul Norton Fitness

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Paul Norton Fitness

. With over 5000 hour's of 1-1 coaching i have a lot of experience in the fitness field. I don't claim to know everything and we are always learning.

When we start any fitness goal it is always that starting point that we struggle with. My aim is to make the fitness industry simple and educate people as best i can. Fitness should be viewed as a fun hobbies that shouldn't involve giving up the good treats in life, but so many people fear fitness and think that making change involves 8 hours a day in the gym and eating chicken and lettuce for lif

e, WELL ITS NOT. You can lose weight by eating chocolate everyday,(don't very healthy) but it about small changes over a longer period. We need to learn the basics and evolve and improve along the way. I have created a online platform to share information to my clients but also help as many people as i can. Everyone has a different way of doing things but what has worked for me and the clients i have trained is accountability and having the basics set right from the start.

16/08/2026

Guess what....

I used to be a little overweight....

I used to have no confidence and I used to hate my own body....

And it’s taken me 3 years to lose 31 kg...

And I wouldn’t change any of it because it’s given me the drive to help others who’re doing through the exact same as I did.

I still don’t have a six pack..

Or a shaved shaved chest..

And I love ice cream way too much...

See comments like this dont bother me....

But what does bother me is this comment came from another coach yet again...

When I look on his page it’s full of topless photos with himself putting back oil all over their chest....

The sad part is people will actually fall for this bullsh*te and buy their “ Magic shred plan “

I’ve no issues with that but when someone comes onto my page to try shame me, it’s not ok...

The reason the fitness industry is in such a bad place and the reason why more and more people are struggling with their body image, is because of people like this...

Someone who is in any good shape at all starts a Instagram page, takes a few selfies with baby oil on his chest and shaves his arse...

And calls himself a coach....

There’s so many great coaches out there but there’s also so many morons at the same time..

Fitness is about being the best version of yourself...

It’s about starting somewhere and trying to do your best each day and improving by just 1%

Heath and fitness is about looking in the mirror and feeling confident, to be able to have s*x with the lights and to walking up everyday excited for the day...

It’s not about having a six pack or being ripped as hell...

It’s not about worry about always being ripped all year around...

The reason I love helping people is because I know exactly how it feels

I’ve also seen my mum struggle so I’ve experienced it from both ends.

Fall in love with the process and don’t have any expectations or a timeframe and you’ll always stay winning.

Ps - I’ve just finished my FREE high protein list..

I’ve been using this exact blueprint and lose weight while working 15+ hour days on the farm

Comment the word “ LIST “ and I’ll get you across a copy

14/08/2026

Let’s address the elephant in the room….

And it’s not going to be your typical fitness advice….

In 2023, I went through a break up, got kicked out of Australia, my grandad passed away and my dad 6 months after….

Since then, I’ve struggled so much…..

Comparing life to what it was like back then, I couldn’t understand why I wasn’t happy…

Why life wasn’t the same, and I’d tell myself “ if I moved back to Australia, life would be good again “

It was only yesterday after someone said this…

“ People always talk about grief and how times a great healer, but none ever talks about the part of yourself that you lose….

I’ve never accepted that in 2023, i lost my identity, I’ve been trying to life the same life and me the same person…

But how can i?? I’ve not adapted a new identity, a new me…

I was cheated on, I got kicked out of a country after 5 years, and lost two incredibly important role models in my life….

Life could never be the same, but I never really understood this….

I’ve been in my own way for year, but now I understand that I’ve been holding myself back, not allowing myself to build a new me….

The truth is, I’m not with that girl no more, I’m not in Australia, and I don’t have mu grandad or dad in my life anymore….

It doesn’t mean I “ forget “ more so adapt and allow myself to have a new life….

Same thing happens when we struggle to lose weight…

You’ve been a certain way all your life, and in order to change, you must become a different person…

You need to take on the identity of someone who eats better, drinks less, makes better choices, goes to the gym, and has a really focus on their health and longevity….

Can you see what’s happened?? When you look at it from that point of view, it’s insane right?

For me, the next steps is to get a therapist and help me dive deeper into this….

For you, it could be getting a coach to help you with your health and fitness….

If you’re ready to feel and look good again

Message me the word “ INTERESTED “ and I’ll get you the details of my program and what’s involved 🙌

01/08/2026

3 years ago I lost the most inspirational man in my life….

I’ve had the pleasure to call this man my dad for the past 36 years…..

It’s not until someone is gone that you truly understand how important they were in your life…

My dad was a gentle giant, a great man with the biggest of hearts….

When mammy past away in 2011, he had to raise 3 young kids, I was 20 so I didn’t need much minding….

But it’s safe to say he done an amazing job looking after my siblings…

It baffles me how quick the past 3 years would go…

My dad has this saying “ it’s free to be nice “ and it’s stuck with me for years…

Saying hello to someone, or showing interest in a strangers day, might be the best part of their day, and that is powerfully….

Do me a favor, pick up your phone and call your mum or dad, or someone you care about….

Tell them you love them and you can’t wait to see them…

You have no idea how much I’d love to call my dad right now and ask for his advice…especially when I wouldn’t ask for it, he’d give it to me anyways….

So do that right now….because you never know what could happen tomorrow….

Rip big man ###x

( the song choice was his ringtone, and also his favourite movie )

27/07/2026

Wasn’t too sure about sharing this, but here it goes…..

8 weeks ago Ellie and I headed for Rosslare and boarded the ferry….

26 hours on the boat with a 17 hour drive 🙄

You’d think it would be that simple right??

We’ve had our fair share of dramas as you can see from the slides 🤦‍♂️

I think I’ve become immune to negatives…

Losing both parents for me, is as worse as it gets, so everything else, feels like water on a ducks back….

What I’ve come to learn is that, there’s no negative without positive, nor is there positive without the negatives…

Sound a bit mad right??

If you can adapt this mindset, you’ll be amazed at how things will change for you….

Bad stuff will happen, it’s part of life….

I’ve still trained most days, I’ve still got my steps in, and I’ve still eating nutrient dense foods, despite the dramas…

And guess what?

I’m down 4kg 🫣 and I wasn’t even trying….

I’ve had more drama, and stress and anxiety then in Ireland, but I feel and looked better, I’m stronger, fitter and down 4kg…

This is why prioritising your health no matter what, will be the biggest thing you can do for yourself 🙌

P.s If you want to know more about my 1-2-1 coaching program, message me the word “ INTERESTED “ and I’ll get you across the details

07/07/2026

Granny Nortons wise words.

“ What’s meant for you, won’t pass you Paul “

It can be so easy to get caught up on all the wrong things

We’ll have a bad day in work

We’ll have a breakup up

We’ve went off track with our diet

Everything has a outcome

And I find myself always coming back to this phrase when life is life

The last few weeks I’ve been so out of whack…

Work issues…

Financial issues….

Car issues…..

Emotional issues….

They’ve all been there….

But I’ve also met new people and gotten out of my comfort zone

I’ve learnt more Spainish and spoke it

I completed my first ever 10 k run

Things happen for a reason

And I’ve been pretty honest the last fewweeks, you’ve seen me at my lowest and a few weeks later I’m back on track, this is called life folks…..

There’s always going to be a storm and we just have to get through that storm and then enjoy the sun

We all want to be happy and feel amazing in our skin, but we sometimes put too much pressure on ourselves to achieve this

I’ve had weeks where I’ve just trained because it’s made me feel good

I’ve had ice cream because it’s made me feel good

I’ve had beers because it’s made me feel good to socialise again

My goals haven’t changed and I’ve not gone off track

I’ve simply took a different track with less pressure and when I want to go hard, I’ll be going hard

My goals are still in sight, but I’m now focusing on my mental health and using exercise and wholesome foods to help with that

I’m exercising to feel good, I’m eating a balance diet to fuel my workouts so I can feel good..

Me feeling good, will help with my mental health…

Can you see what I’ve done..

See, if I was to exercise to lose weight and not have any ice cream or beers because of the calories, I’d be miserable…

And this then leads to my mental health taking another beating

Mental health and physical health need to work as a team, and this is how we create a balance lifestyle

A bit like Rosie and Jim ( bonus point if you remember who these were )

They both come hand in hand 🙌

By the way

If you’d like a free copy of my updated 21 day healthy habit blueprint

Comment the word “ Blueprint “

02/07/2026

Something I don’t say enough….

And I think so many can relate to this…

My mum never got to feel good in herself….

Not once….

Every summer was the same….

The diet would start on Monday

Be gone by Wednesday….

The good weather would come and she’d spend the whole time pulling at her clothes

Dreading the camera

Saying she was grand when she wasn’t

She passed away without ever having someone properly in her corner

That’s why I do this

Every single day….

The Glow Up Challenge closes Sunday….

6 weeks….

Me in your corner every day….

Nutrition built around your life….

No gym needed….

If you’ve been sitting on the fence all week —

This is the sign….

Message me the word “ GLOW “ in the comments 👇 and I’ll send you everything….

Paul

30/06/2026

Right, I need to say this straight….

6 days left until the Glow Up Challenge closes….

Spots are going….

Here’s the thing, my mum spent every summer of her life dreading this exact time of year….

The diet starts Monday…

lasts till Wednesday, then the good weather comes and she’s pulling at her sleeves at every BBQ….

She never had someone properly in her corner….

That’s why I built this….

The 6-Week Glow Up Challenge….

Not a crash diet….

Not a punishment….

Six weeks of me working with you properly so you can feel genuinely good in yourself for the rest of this summer….

More confidence….

More energy….

1-5kg gone….

€99 founders price…. Goes up after the next few spots fill….

Starts July 6th….

If you’ve been on the fence — this is the week to decide….

Drop the word “ GLOW “ in the comments and I’ll send you everything 👇

And yes I didn’t use Ellie as away to drop you from scrolling 🫣 can you blame me? Just look at her 😍😍

25/06/2026

🔥Exciting news🔥

Something I have been working on for a while now….

And I am genuinely excited about this one….

Over the past few years I have helped hundreds of women feel more confident, have more energy and get results that actually last….

But the number one thing I kept hearing was….

“Paul I just want to feel good again

I want to feel like me again.”

And that stuck with me….

Because that is exactly what this is about….

Not a crash diet

Not a shred plan

Not another thing that burns you out by week two….

This is a glow up….

A proper one….

Six weeks where we work together — me in your corner every single day, building the habits, the structure and the confidence that actually lasts….

You will lose 1–5kg in the process….

But more importantly you will feel genuinely great in yourself going into the summer….

More energy More confidence Clothes fitting better

Walking a little taller….

That is the goal….

Here is what you get….

A nutrition plan tailored to you and your life

A daily movement plan, no gym required

Weekly live group coaching calls with me

Daily personal support from me throughout

A private group of women all doing this together

All for €99….

And there are only 10 founder spots because it’s a brand new program…

Once they are gone they are gone, and the price goes up after this….

If you have been thinking about doing something for yourself this summer, this is it….

Click the link in my bio and save your spot….

Or drop the word GLOW in the comments and I will send you all the details….

P.S This is not a quick fix

It is a quick glow up

And I genuinely cannot wait to do this with you 🩷

25/06/2026

Blast from the past..

Meet the amazing Sinead…..

She always trained hard

Always been active

But always struggled to feel good in her body….

That is the bit people do not talk about enough….

You can be in the gym, putting in the work, doing all the right things on the surface — and still not feel good enough in yourself….

That was Sinead….

When we started working together, her confidence and self esteem were on the floor….

Not because she was lazy, she was far from it….

But because nobody had ever actually shown her what to do with her nutrition in a way that made sense for her life….

So that is where we started….

We stripped it back

Built structure around her food

Kept it simple and kept it sustainable….

And week by week, things started to click….

The biggest thing for Sinead was not the results in the mirror….

It was the shift in how she felt about herself….

From not feeling good enough, to feeling like she could do anything….

That is life changing

That is the stuff that matters….

The pictures tell one story….

But the confidence she walks around with now tells a completely different one….

Oh….and none of her clothes fit anymore…. lol….

Getting results like this does not come from a crash diet or a 4 week shred….

P.s If you are ready to feel more confident again and drop 1-5kg and get a taste of what you can achieve….

Message me the word “ INFO “ because I might have something that will interest you 🙌🙌
It comes from having structure and having someone in your corner who actually gives a damn….

25/06/2026

A blast from the past……

The feeling is greater than the number…

It doesn’t matter that Jules lost over 10kg, it’s irrelevant….

What matters is how she feels right now….

Speaking to Jules at the start of her journey, she was lacking confidence, motivation and had no drive….

She was working a very busy job and was looking after her mum, and the days felt heavy and too much for her….

Life felt harder, and day to day life was a drag with no spark or drive….

We started by re-learning the basics and building a good foundation with nutrition habits and then we added in exercise little by little…..

Building week by week, and as the weight started to come down, her motivation grew more and more….

The best part of my job is seeing someone like this transform over time and start to believe in themselves after years of self doubt…..

Her end results inside the program were more than a 10kg weight loss transformation….

More than dropping 2-3 dress sizes….

For Jules it was the sheer confidence she gained back, walking up with a spring in her step….

Exercise and eating right became a part of her day to day lifestyle, and 5 years on, she’s still kept those results….

I only spoke with her a few weeks ago and she was doing a Hyrox and getting ready to travel Europe on her own, but the biggest thing was, she’s sustained the results she gotten when we first started….

That to me, is my job as a coach ❤️

P.s If you are ready to feel more confident again and drop 1-5kg and get a taste of what you can achieve….

Message me the word “ INFO “ because I might have something that will interest you 🙌🙌

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