31/07/2026
The last coffee call
There wouldn’t be many homes that hadn’t had a tin or jar of Gregg’s instant coffee in it at one time or another.
After 165 years operating in New Zealand, the final manufacturing factory in Dunedin is to close, bringing an end to the production of the instant coffee powder.
We have written before about how Invercargill’s David Strang is credited with creating instant coffee.
But Gregg’s was about more than just coffee - originally it was also a spice merchant and it kept expanding its range of products.
How many of us remember the delight of a slightly wobbly jelly? Now there are many gourmet versions but for most of us, it was Greggs. (Try mixing one of the instant pudding and one of the jellies!!)
William Gregg was born in Ballymena, Ireland about 1836 and originally emigrated to Australia going to the Ballarat gold fields in the 1850s where he started his first coffee and spice business before moving to Dunedin about the same time as the Otago Gold Rush.
He established W Gregg and Co in 1861 with wide ranging foods available but mainly as a coffee and spice merchant.
One of his biggest sidelines was in starch - something all households used then.
In 1867, a huge fire in Dunedin wiped out nearly all businesses along both sides of Princes St including Gregg and Co. William went on to rebuild.
It became a limited liability company and by 1925 was moved to business premises in Forth St, Dunedin.
It went on to launch a lot of products that we remember today, including salad dressings, sauces and instant puddings.
The first instant coffee was put out in 1951 and it was the first time it was widely available in New Zealand.
In 1991, Gregg’s launched granulated coffee under the name Red Ribbon Roast - the first of many makers to turn to granulated coffee.
It would later merge with Cerebos, then added the Robert Harris coffee brand to its stable.
The proposal to close the coffee factory was first put up in March as part of Wattie’s downsizing of its national operations.
William had married Eleanor Rosetta Lovell in 1864.
William died on May 9, 1901, he had been ill for a while but then suffered a stroke and did not recover.
He is buried in the Northern Cemetery in Dunedin.
See more stories: https://genealogyinvestigations.co.nz/index.html