25/05/2026
The concept of urge surfing was developed by psychologist G. Alan Marlatt in the 1980s as part of relapse prevention frameworks for addictive behaviors. Drawing from mindfulness principles and cognitive-behavioral approaches, urge surfing teaches individuals to observe cravings and internal impulses as temporary experiences that rise, peak, and eventually subside—rather than reacting to them automatically.
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Since it's El Niño season, let's take a few seconds to visualize an ocean wave swelling, getting bigger and bigger, and then eventually returning back to the rest of the water...Just like a wave in the vast waters, sometimes there are moments when an urge feels almost bigger than us. This includes ...