23/09/2026
Imagine your doctor prescribing a walk in the forest instead of a pill 🌲 Sweden has launched the world's first travel prescription campaign, encouraging doctors to recommend nature, saunas, and traditions like fika to support patient health. The initiative comes from Visit Sweden and is backed by research from Karolinska Institutet, along with a YouGov survey showing two out of three people would spend more time outdoors if a doctor suggested it 🌿
For many of us glued to screens all day, this feels like a quiet invitation to breathe again 💙 It is not yet an official law, but it shows how seriously nature is being treated as medicine 😊
Sources: Visit Sweden press release 2025, Karolinska Institutet research, YouGov international survey