18/08/2026
PRE-SALE OF FREITAS-MAGALHÃES’ NEW BOOK WHAT THE FACE DOESN’T SAY NOW AVAILABLE WORLDWIDE
The pre-sale of What the Face Doesn’t Say — The Limits of the Science of Emotion, the new book by A. Freitas-Magalhães, Ph.D., is now available worldwide on Kobo Books, in English and Portuguese editions.
The new work addresses one of the most challenging questions in contemporary emotion science: how far can science legitimately go when interpreting the human face?
After decades dedicated to studying what the face can reveal about the brain and emotion, Freitas-Magalhães turns the question around. Rather than focusing exclusively on what can be observed, measured and coded, the book investigates the boundaries between facial signal, scientific evidence and inference.
Its central principle is expressed in a concise statement: “The face provides evidence. It does not provide omniscience.”
Throughout the book, Freitas-Magalhães examines the relationship between the brain, face and emotion through the Facial Brain Theory, Survival Triangle Theory, Face-Mirror Theory, Neurocultural Theory, Neuromicroexpressions and F-M FACS 6.0 — The Facial Brain Coding System.
The work argues that increasing precision in facial measurement must not be confused with certainty about a person’s internal experience. A facial movement can be detected and coded, but this does not automatically establish its psychological cause, intention or meaning. In the same way, the absence of visible facial evidence cannot automatically be interpreted as the absence of emotion.
This distinction becomes particularly important in the age of Artificial Intelligence, when increasingly powerful systems can detect, compare and classify subtle facial activity. The book raises a fundamental scientific and ethical question: just because technology can analyse more, does that mean it can legitimately conclude more?
What the Face Doesn’t Say therefore proposes a science of the face in which rigour is inseparable from humility. Recognising uncertainty is not presented as a weakness of science, but as one of its essential principles.
The two editions also express this idea through contrasting visual identities. The Portuguese cover uses an almost completely white space in which the human face appears surrounded by silence, while the English cover places the face within a dark neural architecture, visually representing the frontier between what science can observe and what remains beyond legitimate inference.
With this new book, Freitas-Magalhães moves from the science of what the face reveals to the equally important science of what the face does not allow us to know with certainty.
What the Face Doesn’t Say — The Limits of the Science of Emotion is now available for pre-order worldwide on Kobo Books, in Portuguese and English.
The face provides evidence. It does not provide omniscience.