In the early 90’s "Barakat Hearing Care Center" formed a successful partnership with Siemens Audiology to operate Siemens Hearing Care centers as a division of “barakat optical”. And a new concept of “Eye care & Hearing care” known thereafter as “Sight & Sound” was introduced successfully in the Saudi market and is operating from 5 different locations throughout the Kingdom. The hearing Care division is for the first time, supervised directly by Siemens Audiology, Erlangen, Germany. After this remarkable success, “barakat optical” decided to develop a regional presence and expand in the GCC market. As a result of this vision “Barakat Hearing Care Center” was established in Dubai in 2001. Again, the concept of “Sight & Sound” was introduced for the first time at this level in U.A.E. and is presently operating from 9 different locations in UAE.