Svaan

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Natural. Empowering. Cycle-aware. www.svaan.co

SVAAN is a Swedish wellness brand offering clean, science-backed supplements with adaptogens, vitamins, and superfoods — designed to support women through every phase of their cycle.

04/10/2026

When I started building SVAAN, I wasn’t starting from a product idea. I was starting from years of feeling like so much of being a woman was just something you were expected to put up with.

Pain. Mood changes. Exhaustion. The days where you don’t quite feel like yourself.
And so often the response is basically: just live with it.

Of course, not every uncomfortable symptom means something is wrong. And I don’t think we need to turn every phase of our cycle into a problem that needs fixing.
But I do think there’s a huge difference between understanding what’s normal for your body and accepting that feeling awful is simply the price of menstruating.

That tension became a big part of why I wanted to build SVAAN in the first place.
Not to make women obsess more about their hormones.

But to make women’s health feel more understood, more supported, and a little less like something we’re just supposed to endure. 🦢

29/09/2026

If you’ve ever felt like the week before your period affects your mood, energy, appetite or how much patience you have left for the world, you’re not alone.

At SVAAN, we’re interested in making cycle support feel simpler, not more complicated. Less pressure to optimise everything perfectly. More understanding of your own patterns.

Female Balance is our two-phase daily supplement routine, with one formula for the follicular phase and one for the luteal phase.

Two phases. Two formulas. One simple monthly routine.
Learn more about Female Balance here: https://svaan.co/products/female-balance-cycle-syncing-pack

29/09/2026

There, we said it 🦢

29/09/2026

You don’t have to choose between matcha or tequila shots, sleeping 8 hours or dancing until 2am, just be present and enjoy life while you’re at it 🙏

29/09/2026

Maybe we’re making everything a bit too complicated.

My vision with .co is to make female wellness a bit easier 🦢

29/09/2026

Sometimes you’re just human 🤷‍♀️

And sometimes you just need .co 🦢

18/09/2026

Looks like all I do is drink coffee? ☕️😅

Founder Diaries Ep 04.

In case you’re new here, I’m Madeleine, founder of SVAAN.

SVAAN is for women who are tired of losing days every month to hormonal shifts. PMS, mood swings, cramps, tender breasts, low energy. All the things we’ve somehow just accepted as part of being a woman.

Our first product, Female Balance, is a two-phase daily supplement routine, created to make supporting your cycle simple.

The vision? Save the world from PMS. One cycle at a time. 🌎

And these Founder Diaries are basically the behind the scenes of me trying to build a company that does exactly that.

This week: lots of coffee, ingredient research, customer emails, trying to make Shopify and Klaviyo cooperate, and somehow ending up at the MåBra Gala in between. 😅

See you in Ep 05 🤍

16/09/2026

Same body. Different phases. So why take the exact same formula every day?

Female Balance is our two-phase daily supplement routine: one formula for the follicular phase and one for the luteal phase.

You switch halfway through your cycle. We’ve done the rest.

Two phases. Two formulas. One simple routine.

Shop Female Balance.

https://svaan.co/products/female-balance-cycle-syncing-pack

10/09/2026

Two phases. One simple routine.
Shop via the link in bio.

09/09/2026

Hormone health should make your life feel easier.
Not give you another life to manage.

Learn the pattern. Support yourself. Get on with your day.

Follow .co for hormone health without the obsession.

Adress

Stockholm

Webbplats

http://svaan.co/

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