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FMCG Supply Chain FMCG Supply Chain is a B2B platform that focuses on the global consumer goods industry.

Pet Nutrition Labels Are Changing New Pet Nutrition Facts panels could make it easier for pet parents to compare protein...
13/10/2026

Pet Nutrition Labels Are Changing

New Pet Nutrition Facts panels could make it easier for pet parents to compare protein, fat, fiber, calories and serving sizes across products.

Clearer nutrition information can help brands build trust, transparency and stronger purchase decisions.

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What happens when a global nutrition company buys a brand built around complete nutrition?Danone has completed its acqui...
12/10/2026

What happens when a global nutrition company buys a brand built around complete nutrition?
Danone has completed its acquisition of Huel, bringing the complete-nutrition brand into its portfolio.
Huel was built around a very different proposition from traditional packaged food:
What if one product could become a convenient, nutritionally balanced meal?
And that's where this deal becomes strategically interesting.
Danone already has deep expertise in nutrition, science and global distribution.
Huel brings something different:
A digitally native brand.
A strong D2C model.
A highly engaged community.
A proposition built around modern eating habits.
Danone itself describes the combination as bringing together Huel's D2C and community capabilities with Danone's global scale and scientific credibility.
This isn't simply Big Food acquiring another food brand.
It's a bet on where nutrition is heading.
Consumers are increasingly looking at food through functional lenses:
Protein.
Energy.
Gut health.
Recovery.
Convenience.
Complete nutrition.
And that creates a fascinating opportunity for FMCG companies.
The category boundaries are getting blurry.
Is a nutritionally complete shake a beverage?
A meal?
A supplement?
Or a new category altogether?
That's the space Danone is now betting on.

Sol de Janeiro Becomes a Certified B CorpBeauty brand Sol de Janeiro has achieved B Corp Certification, strengthening it...
12/10/2026

Sol de Janeiro Becomes a Certified B Corp

Beauty brand Sol de Janeiro has achieved B Corp Certification, strengthening its focus on social and environmental responsibility as it continues to expand globally.

The certification evaluates areas including workers, community, environment, customers and governance.
Sustainability is moving beyond packaging claims. Responsible sourcing, employee practices, governance and measurable impact are becoming part of brand value.

For beauty brands, purpose increasingly needs to be built into the business — not just the marketing.

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China’s FMCG Market Is Changing 🇨🇳Global FMCG giants are adapting to value-conscious consumers and shifting demand acros...
09/10/2026

China’s FMCG Market Is Changing 🇨🇳

Global FMCG giants are adapting to value-conscious consumers and shifting demand across China.

🇩🇪 Müller — Dairy & Food
🇫🇷 L’Oréal — Beauty & Personal Care
🇬🇧 Unilever — Consumer Goods

Winning in China now requires localization, value, premium innovation and strong digital ex*****on.

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08/10/2026

The beauty industry is getting more scientific.
Consumers still want beautiful products.
But the proposition increasingly starts with:
What does it do?
That shift is creating value around dermatology, clinical credibility and concern-led skincare.
And we're seeing large consumer companies position themselves accordingly.
The question is whether ""science-backed"" eventually becomes the new beauty category shorthand.
Or whether consumers will demand something much harder:
actual evidence.

Japan’s Unicharm Enters India’s Pet Care MarketJapanese consumer-goods company Unicharm entered India’s pet care market ...
08/10/2026

Japan’s Unicharm Enters India’s Pet Care Market

Japanese consumer-goods company Unicharm entered India’s pet care market in July 2026, starting with products including Ezi-Lock Odour Deodorizing Cat Litter.

The company sees India’s growing pet ownership and pet humanization as major growth drivers.

India’s fast-growing pet market is attracting global players looking beyond traditional FMCG categories.

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Wipro isn't just buying another skincare brand.Wipro Consumer Care & Lighting has acquired Dermatouch, an Indian premium...
08/10/2026

Wipro isn't just buying another skincare brand.
Wipro Consumer Care & Lighting has acquired Dermatouch, an Indian premium skincare brand positioned around science-backed, concern-led products.
The acquisition marks Wipro's entry into India's fast-growing premium skincare segment.
And that makes the deal interesting from an FMCG perspective.
Because Dermatouch sits in a category where consumers increasingly want more than a vague beauty promise.
They want:
A specific skin concern.
A specific ingredient.
A specific efficacy claim.
Dermatouch has built its proposition around exactly that.
For Wipro, the acquisition adds a digital-first, premium skincare business while giving the parent company an opportunity to bring its broader distribution and consumer-goods capabilities to a category where science and efficacy are becoming increasingly important.
This also fits a wider pattern we're seeing across beauty.
Large consumer companies aren't simply buying ""beauty brands.""
They're buying credibility in specific beauty segments.
Dermatology.
Clinical skincare.
Concern-led beauty.
Science-backed formulations.
The interesting question now isn't whether premium skincare will grow.
It's:
How many different versions of ""science-backed beauty"" can the market support before consumers start demanding proof over positioning?

Dana Brooks Christy Joins Kincannon & ReedFormer Pet Food Institute President & CEO Dana Brooks Christy has joined Kinca...
07/10/2026

Dana Brooks Christy Joins Kincannon & Reed

Former Pet Food Institute President & CEO Dana Brooks Christy has joined Kincannon & Reed as Managing Director, bringing nearly three decades of experience across food, agriculture, animal nutrition and industry leadership.

She will advise organizations on executive search and leadership needs across food, agriculture and related industries.

As the pet and food industries navigate regulatory, scientific and market complexity, experienced leadership and specialized industry talent are becoming increasingly critical.

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The Farmer’s Dog Goes Beyond the BowlThe Farmer’s Dog has acquired Woof, bringing functional enrichment and wellness pro...
06/10/2026

The Farmer’s Dog Goes Beyond the Bowl

The Farmer’s Dog has acquired Woof, bringing functional enrichment and wellness products like Pupsicle and dental chews into its portfolio. The deal marks its first acquisition outside fresh pet nutrition.

Pet companies are increasingly expanding from food into broader health, wellness and enrichment, using existing customer relationships to build deeper, longer-term loyalty.

The future of pet care may be less about one product — and more about the entire pet wellness journey.

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05/10/2026

The shelf used to be physical.
Then it became digital.
Now it could become conversational.
Groceryshop 2026 is putting AI-powered shopping, answer engines and conversational commerce firmly on the agenda.
For FMCG brands, that raises a new question:
If AI becomes the first layer between the consumer and the product, what makes your brand recommendable?
Product data will matter.
Reviews will matter.
Availability will matter.
But so will the information ecosystem around the brand.
The search bar isn't disappearing overnight.
But the way consumers use it is changing.

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