Multiple Owners
黃湘婷 / http://www.facebook.com/doze1015
楊少鈞 / http://www.facebook.com/shaojiun
曾國展 / http://www.facebook.com/green.tseng1
從古至今，人類不停的以消費購物以滿足生活，消費如同食衣住行般地稀鬆平常，卻也不可忽略其重要性，並在購物時形成了一種特定模式，我們將它稱為「養樂多購物模式」。而「養樂多購物模式」意指人們為了養育成長、樂活自我進而達到多元生活之目的，會在購物時透露出潛在人類本性中最原始的動物行為。並且可能依性格、環境、購買之商品或場景……等等因素之影響，會透露出各式各樣的行為。
「養樂多購物世界」擁有六座島，由於其地理關係，逐漸演變成熱帶沙漠、溫暖雨林、盛花滿開的花園、堆金如山的礦山、全年風雨的災難島以及四季如春的仙境
島。也由於地理型態與氣候不同，使這六座島上的人民生態呈現了不同的生活模式，人們購物方式也顯然差異甚遠。此部分表現出我們對台灣所觀察到的消費階層關係，由北至南不同的地理位置有著差別甚大的消費型態，因此在世界地圖的分佈上，將金礦山(精品專櫃)設定至頂端，其次是仙境島(大賣場)、小花園(熱門商圈)，而後是雨林島(菜市場與夜市)，最下層為災難島(颱風過後)與沙漠島(過氣商街)，呈現出誇張的消費階層差異。
島上的人們在購物時會不自覺的露出潛在的、共有的「動物行為」──我想要買更好、我想要快點買到、我想要更便宜、我想要更高檔…等等，因此不論是誰，一旦潛在行為顯露，就會變成特定的動物模樣──想吃更多免費試吃如同大嘴河馬、買一顆丸子只為免費清湯而以鼻子吸走很多湯水的大象…等等。
這一幕幕滑稽的景象將呈現於「養樂多購物世界」中。
_____________________________________________________
To meet the needs of everyday life, people have never stopped consuming and doing shopping, which is as usual as eating, clothing, housing, and transportation. For the important role it plays in life, we generalized a shopping pattern from all the shopping behavior, and call it “Shopping Ethology.” It refers to bring and develop the purpose of growing joyfully and self-actively, so that the diversified life can be achieved. When we are doing shopping, our animal instincts reveal; but they differ from our personalities, the environments we are in, the merchandise we are buying…, and so on.
“Shopping Ethology World” has six islands, and because of geographical differences, they have gradually become tropical “Cheap desert”, temperate “No rules market”, “Luxury garden” where flowers bloom all year around, “Gold Silver” full of mountains of mines, “Disaster” which is hit by strong typhoons all year, and “fairyland” where is like spring in four seasons. For this part, we observed the relationship and the class of consumption in Taiwan, which also differ from geographical positions. On our shopping world map, we put Gold Silver on the top, Fairyland, Luxury garden, No rules market as follows; and Disaster, Cheap desert at bottom. The islanders unconsciously reveal their potential and common animal instincts─I want to get it earlier, I want to buy something cheaper, better, fancier…, and so on. Whoever reveal their instincts would become the similar animal looks; for example, big mouth hippos that love free food tasting, elephants that buy one bolus just for its extra-free broth…, etc. These funny but cute images will be presented in “Shopping Ethology”.
![[ 我們被收錄在Sandu Publishing 360° ]多年後，養樂多購物模式 Shopping Ethology 在 最新一期 Animal Graphics 哦！有空去書店看看，買來收藏也不錯！我們三個都還各自努力著，期待著未來...](https://img3.findhealthclinics.org/303/389/1003494903033890.jpg)
![[ 歡迎光臨，好久不見粉濕！ ]經過多些時候，我們出 了！只要在貼圖小舖內搜尋 養樂多購物模式 Shopping Ethology，就能立即收藏書中經典畫面哦！https://store.line.me/stickershop/prod...](https://img4.findhealthclinics.org/628/764/937624006287647.jpg)
![No.14 - [你想搶，我就更想擁有！]▲：前往日本旅行的友人剛po動態：「千里迢迢從別人手中橫刀奪愛搶過來的 — 覺得很爽。」沒錯！每次到市集或商店看見喜歡的它總是考慮很久（尤其只有一個的時候），於是這時有個人拿起，心中就莫名湧起想立馬...](https://img5.findhealthclinics.org/166/957/683804751669575.jpg)
![No.60 - [颱風來了街上出現大量橫掃熊]▲：最近颱風越來越多，上一個蘇利姐姐要來之前，新聞把她講的有夠偉大害我非常驚恐馬上衝去家樂福橫掃一下，結果一個晚上就走了，根本就是媒體促進消費額的預謀!!!!!!!好啦找個機會買一堆零食也是不錯...](https://img5.findhealthclinics.org/503/688/583465005036884.jpg)
