07/01/2026
At IBT, we put relationships first.
The Do Better Lens 👓
I've been thinking a lot about the difference between pairing and actually building a relationship. One is a strategy. The other is something you earn over time through trust, curiosity, and showing up consistently.
They're not the same thing.
🔗 Read more on the blog: https://dobettercollective.com/pairing-in-aba-is-not-the-same-thing-as-building-a-relationship/