06/04/2026
A question from someone on LinkedIn stopped me in my tracks this week:
"What made you realize coaching could truly change someone's life?"
I expected to answer with a story about a specific client.
Instead, I realized there wasn't one moment.
It has been the accumulation of years of watching people change—not just myself, but my husband, CrossFit athletes, and nutrition clients.
Many people come to me thinking nutrition coaching means I'll tell them exactly what to eat.
But honestly?
Google can tell you what to eat. ChatGPT can tell you what to eat.
The problem usually isn't a lack of information.
The challenge is understanding why we make the choices we make in the first place.
The clients who experience the biggest transformations are rarely the ones looking for the perfect meal plan.
They're the ones willing to get curious.
Curious about their habits. Curious about their relationship with food. Curious about the stories they tell themselves. Curious about what keeps getting in the way.
Most people think fitness is the hard part.
But you only have to decide to work out once.
You have to make food decisions multiple times every single day.
That's where the real work happens.
And that's also why lasting change takes time.
Unfortunately, quick fixes will always be more attractive than slow, meaningful progress.
But if you're willing to do the deeper work, the results tend to last much longer than any 30-day challenge or restrictive diet ever will.
What do you think is harder: showing up for a workout or making intentional food choices every day?
NBCHWC
