08/12/2026
FOR IMMEDIATE RELEASE
Sullins Eye Care Sets a New Guinness World Record for Ophthalmic Cardboard Recycling
MADISONVILLE, TENN. — Sullins Eye Care has made history by setting a single-day Guinness World Record™ for cardboard recycling during the move into its new office at 3638 Highway 411 North in Madisonville.
What began as a routine move quickly became what staff dubbed “The Great Sullins Cardboard Challenge.” Boxes containing examination equipment, furniture, technology, optical supplies and other necessities arrived in such abundance that employees briefly wondered whether they were opening an eye clinic or a recycling center.
“We knew we ordered a few things,” said Dr. Christa Sullins. “We just didn’t realize everything apparently came in a box large enough to house a small optometry practice.”
By the end of the day, the cardboard mountain had become so impressive that staff reportedly considered performing a visual acuity test on it.
A New Chapter
The record-setting recycling effort comes as Sullins Eye Care prepares to open its new facility at 3638 Hwy 411 N, continuing a tradition of community eye care dating back to 1939.
Sullins Eye Care will reopen Thursday, August 13, at the new location.
“We’re excited about the new office and what it will allow us to do for our patients,” said Dr. Sullins. “And we’re especially excited that we can finally see the floors again.”
The practice says the cardboard was recycled rather than sent to the landfill, demonstrating that even a massive amount of packaging can have a useful second life.
One employee suggested naming the cardboard mountain “Mount Sullins.” The idea was rejected after someone pointed out that patients might mistake it for a new diagnostic instrument.
About Sullins Eye Care
Sullins Eye Care has been providing eye care in East Tennessee continuously since 1939, offering comprehensive vision and ocular health care, specialty contact lenses, and management of a wide range of eye conditions and injuries, including cataract and LASIK comanagement.
Editor's Note: This press release is entirely fictional and intended as humorous promotional content. The Guinness World Records™ claim is fictional and has not been verified.
