09/10/2026
Talking about it saves lives. Your reason to stay could be someone else's lifeline.
We don't talk about su***de enough. Today, we're changing that.
Shoutout for highlighting the value of storytelling this
What didn’t fit: the Werther effect, the harmful version, is named for a 1774 Goethe novel that set off copycat deaths across Europe. Journalists have safe messaging guidelines for exactly this reason. Creators mostly don’t. The most protective post you can make today is a story about someone who stayed.
If you’re struggling, call or text 988.
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