06/05/2026
Most of us think we are protecting ourselves when we avoid the hard thing, whether that is the conversation we keep rescheduling or the honest answer we keep softening. Avoidance does not make the discomfort disappear though. It hands it to a future version of you who gets it later, on someone else’s timing, with no proof that you can handle it.
I see this constantly with the high performers I work with. The more they shrink their world to feel safe, the less it takes to feel unsafe, so the very thing meant to prevent anxiety ends up manufacturing it. The way out is not feeling calmer in the moment but collecting evidence, small and slightly uncomfortable reps that show you the thing you feared did not actually happen.
So pick the smallest thing you would rather not do this week and run it once, then notice what actually happened instead of what you predicted. That is how the account starts.
