10/01/2026
๐ October is here, Baton Rouge, and itโs time to GEAUX PINK!
Mary Bird Perkins Cancer Center is kicking off our annual Geaux Pink campaign, presented by Super Chevy Dealers, and weโre excited to share this yearโs exclusive Sweet Baton Rouge design: โTiger Iris.โ ๐
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Created by Ashleigh LeRouge Design, Tiger Iris brings together two powerful symbols: the tiger, representing the fight and fierceness of those impacted by cancer, and the Louisiana iris, representing hope and home.
This yearโs design is a reminder that Geaux Pink is about more than wearing a color, itโs about rallying behind our friends, family members and neighbors affected by cancer and helping ensure they have access to the care and support they need right here in our community.
Throughout October, individuals, businesses, schools and teams across the area can Geaux Pink to support Mary Bird Perkins and help provide services including free cancer screenings, patient assistance and other resources for those facing cancer.
๐ Ready to join us?
๐ Learn more about Geaux Pink: marybird.org/geauxpink
๐ Shop the Sweet Baton Rouge Geaux Pink collection at the link in the comments.
A special thank you to Sweet Baton Rouge, Ashleigh LeRouge Design and Heyday Creative Co for helping us bring this yearโs Geaux Pink campaign to life!