Belding Family Eyecare

06/16/2026

Our highly anticipated annual Sunglasses Event is officially happening, and we're dropping prices by $100 OFF all sunglasses! It's time to snag that premium UV protection and summer style for a fraction of the cost.

Don't wait until your favorite pair is gone:

👉 Call (616) 951-7115 to reserve your sunnies today.
👉 Visit us: 2745 10 Mile Rd NE, Rockford, MI 49341

Limited time only. Offer excludes Maui Jim.

06/11/2026

🌞 OUR BIGGEST SUNGLASSES SALE OF THE YEAR IS HERE! 🌞
Get ready to upgrade your look because we are taking $100 OFF every single pair of sunglasses (excluding Maui Jim)! Whether you're treating yourself to some new style or protecting your eyes from the summer sun, this is the perfect time to grab them.

📞 Call (616) 951-7115 right now to reserve your pair—these deals won't last long!

📍 Drop by: 2745 10 Mile Rd NE, Rockford, MI 49341

(Offer excludes Maui Jim sunglasses)

06/08/2026

Save the date for our biggest sunglasses sale of the year!!! $100 off all sunglasses

🌞 Mark Your Calendars!! 🌞

It's our most anticipated sunglasses event of the year—take $100 OFF every pair (Maui Jim excluded)! Whether you're searching for stylish shades or extra UV protection for your loved ones, now’s your chance to snag the perfect pair for less.

Call (616) 951-7115 to reserve your sunnies—these deals are for a limited time only

2745 10 Mile Rd NE, Rockford, MI 49341

*Offer excludes Maui Jim sunglasses.

05/24/2026

The animal kingdom is full of incredible variety, thanks to evolution, but one thing most animals have in common is that they use a set of eyes to navigate the world around them. But even the pupil of the eyeball, the biological aperture responsible for how much light enters the eyes, is nearly as d...

05/10/2026

Happy Mother’s Day from Rockford and Belding Family Eyecare

05/05/2026

Please help us congratulate the wonderful Dr Emily Vlietstra (formerly Cieslak) on her recent wedding!! ❤️

05/05/2026

04/29/2026

Introducing Revolution Optical, a frame-only collection made with sustainable materials, offering a refined blend of style and function.

04/10/2026

Some coastlines don’t need a filter, they just need the right pair of eyes.

Ho’okipa Ultra R. Built exactly for this.

04/05/2026

Happy Easter!!