Dr. John Kehoe Breast Center

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Dr. John Kehoe Breast Center John E. Kehoe, MD, PC : Breast Surgery / Surgical Oncology. www.johnkehoemd.com The office is opened on Wednesdays and Fridays from 9am to 4pm. Zip code is 11209.

OFFICE HOURS AND INSURANCE INFORMATION

Office hours are Monday, Tuesday, and Thursday from 9am to 6pm. Office visits are by appointment only. Please call (718-921-3800) for an appointment. Most insurance plans are accepted. Please call to confirm if your plan is accepted. Payments arrangements can be made. PHONE AND FAX AND EMAIL

Office phone: 718-921-3800. Please leave a message and your call will be returned. Phone volume can be high and messages sent to voice mail will be returned. Office fax: 718-921-1168

Emails for the office can be sent to maindesk@drjohnkehoe

Office personnel’s individual cell phone and email connections will be available upon coming to the office. In light of viruses and abuse of these means of connection, we must monitor and control them. We trust you will understand this. As an office, we prefer specific patient-staff communications via cell phone, email or text. LOCATION AND DIRECTIONS

The office is located at 9711 3 rd Avenue, Brooklyn, New York. Parking is also available on the street. Bus/Train Accessibility
Buses – B63 B70 – 5th Ave 92nd St stop

Train – R Train to Bay Ridge-95th St stop

Directions from Long Island
Belt Parkway West to EXIT 2 toward Ft Hamilton Pkwy

Take 4th Ave straight to 92nd St and make a left. The building entrance is on the right. Directions from Staten Island
Take the exit off bridge for 92nd St

From Dahlgren Place make a left onto 92nd St

The building entrance is 3 blocks down on the left

Directions from Manhattan
Take the Brooklyn Battery Tunnel

Merge onto I-478E

This will become I-278 BQE/Gowanus Expy

Merge onto Belt Pkwy East via Exit 22

Take the 4th Ave exit, Exit 2, toward Ft Hamilton Pkwy

Take 4th Ave straight to 92nd St and make a left.

09/11/2026

I bring this story out on days like this. Wrote it years ago after the event. I moved on the periphery of that day, safe, out of harms way.

I remember driving down the FDR Drive in Manhattan on the way to my office in Brooklyn on 9/11/2001. Yes, it was a beautiful late summer, early fall day, as so many have noted. A busy day was planned at work. In ten days I was going on a long needed vacation.

The FDR in Manhattan runs down the East Side along the East River. As the island narrows at its southernmost point, the FDR disappears in a mini tunnel and then emerges on the West Side of Manhattan as the West Side Highway. The Downtown Athletic Club, where they award the college football Heisman Trophy every year, is on the immediate right when emerging from the mini tunnel. The second right turn out of the mini tunnel is the entrance to the Brooklyn Battery Tunnel and the borough of Brooklyn.

A few blocks north of this is the World Trade Center twin towers. Depending on what lane I am in, I can sometimes see the lower floors of the towers before entering the tunnel.

On 9/11 I turned into the tunnel to go to Brooklyn. I usually come back through this area after work and late at night when it is dark. I didn’t know that in a few hours at the height of the day I would be revisiting this spot where sunlight had no chance.

I emerged from the tunnel in Brooklyn. The phone rang. It was my wife. She knew my route to work and mentioned that a small plane has flown into the World Trade Center. Had I seen anything when I passed through there? Nope. Nothing unusual.

She called again ten minutes later and said something awful was happening. I pulled into my office parking lot and ran down the stairs to my office. The waiting room was already full. It was quiet. All my patients were focused on a small television set in the waiting room. Two towers were billowing smoke.

By this time it was clear this was no accident. I called my wife and asked her to call our two boys. I called my nephew who was staying in my apartment and told him to stay abreast of developments. He had just moved to New York City three days earlier.

A sales rep was in the office for a meeting. He was previously in the military. I asked him what was going on. Where were the F-15s? We went upstairs to talk some more business….and then two fighter jets roared across the sky. Blackened fuselages. Steely. Impressive. That was reassuring.

I went back downstairs and gathered the staff together. We brainstormed to see if anyone from the practice or friends or family of the staff would be in the vicinity of the Trade Center. I called my computer consultant. He was safe. I didn’t know of any specific patients who worked in the Trade Center.

I asked the staff if we should go on with office hours. Nobody wanted to work. I went out to the waiting room and asked the patients the same question. Some had already left. Nobody was focused at that moment on breast cancer. Breast cancer had taken a backseat to this event. We sent everyone home and called the remaining patients to cancel.

I then went up to the roof of the building that afforded a better view across the river. The plume of smoke was drifting eastward and somewhat southward. And then the building collapsed. Horror. The debris and dust storm hit the ground and then spread itself all over, mixing with the black plume from the plane fuel. I went with the superintendent of the building to his apartment and watched on television. Seemingly minutes later, the second building collapsed. I went back down to my office. My office manager told me they were asking all doctors to report to their hospitals.

The city was already closed down. No cars were allowed in. The tunnels and bridges were closed. Subway service was frozen. I couldn’t get into Manhattan. Do I walk in? Through the tunnel? I would later learn of a fireman who ran through the tunnel in full gear only to perish. There is now a race commemorating his efforts.

Do I go across the Brooklyn Bridge? I asked my office manager to close up the office and cancel tomorrow’s OR cases. Surgery was scheduled for the next day, but this was not going to happen.

I knew there was a police precinct house a few blocks away. Perhaps I could go through them to get into Manhattan. I put on a white lab coat, grabbed a few surgical masks, and walked a few blocks to the precinct house to hitch a ride into the city. I went to the front desk, explained my situation. With a wave of the hand I was directed by the officer to an idling school bus outside. I took a front row seat behind the driver.

And then the bus started to fill, slowly at first. Policemen with heavy weaponry. Looked like a SWAT team. A few of them nodded at me when I tried to catch their eye. They seemed pretty grim and determined. I felt kinda safe, as safe as one could feel on this day. And I wondered what they thought of me, this doctor, a damn breast cancer surgeon in clean white coat with the city collapsing. Where are the trauma surgeons, the open heart guys, the orthropods, the neurosurgeons, the real surgeons?

The bus started towards the tunnel. The Brooklyn Queens Expressway was mostly empty except for emergency vehicles. In the distance was the noxious plume heading East and South to cover parts of Long Island and Brooklyn. In the distance was the new emptiness where the towers stood hours earlier.

The commander of the group in the bus was seated across from me and asked where I was headed. He nodded and didn’t say much more. The bus was stopped at the toll gates, inspected quickly, and waved through. We entered the dark tunnel. I had taken this drive hundreds of times. This was different. Halfway through the tunnel the driver turned on his wipers to take care of the oncoming dust and debris.

We emerged from the tunnel expecting to see daylight, but it was dim. Confetti like particles, atomized particles of the buildings settled onto the ground, followed by more and more. I let the guys with the heavy weaponry file out and then they were immediately lost in the dark, particulate, opaque fog. I got off the bus, alone. There was nobody around or so it seemed. I realized I really wasn’t with anyone. I was on my own in a ghost town, in one of the rings of Dante’s hell.

The debris kept falling and for a moment I realize that the debris did not just contain asbestos and parts of the buildings. Humans had been vaporized in the crash and crushed when the buildings collapsed. In that debris must be fragments of body parts, human DNA, atoms freed from their human role, now mixing with building debris. I wanted to hold my breath, didn’t want to inhale the noxious and creepy brew that the terrorists had concocted. I was glad I brought surgical masks. I doubled them for added protection. I tried not to take deep breaths.

I had been dropped off more north on the Westside Highway than I wanted. I could see some of the crushed debris, large fragments of the building’s facade languishing awkwardly in uncharacteristic postures. Fire trucks were covered in dust. A few bedraggled, dust covered fireman limped by–I didn’t know at the time that they were the lucky ones. There was a low, droning din, but it was impossible to find its source. A death din punctuated by an occasional siren struggling against the dust and debris. Or was it the muted, collective screams of the newly dead struggling to be heard?

I doubled back figuring I would walk back up the FDR to the hospital, up the same route I had taken in my car to start my day only hours earlier. What a difference a few hours makes. A soot covered ambulance was parked awkwardly in front of the Downtown Athletic Club. The thought jumped into my mind: what were they going to do with the Heisman Award Ceremony this year? Would things get back to normal soon or not?

The driver was at the steering wheel, listening to a dispatcher. I approached and asked if he was okay. He nodded vacantly. He looked stunned. I asked if he could take me uptown to the hospital. Sure thing, doc. I am sure that he never thought he would experience a doctor hitching a ride on an ambulance to get to work.

I asked him where he was dropping off the victims, what hospital? Don’t know. I haven’t had a call yet. I was his first fare. He said very little as we drove to the hospital. He dropped me off. I thanked him, wished him good luck. He nodded indifferently.

My white coat and my shoes were a mess, covered with the death debris. I rushed into the hospital and into the locker room to change into my scrubs. I wanted to take a shower. I dusted myself off.

I had been trained in Trauma Surgery, but hadn’t done it for years. I was ready to do what I could. I made it to the emergency room and then to a lounge with my fellow surgeons. We waited for the victims to arrive….we waited and waited….drinking coffee, talking nervously, watching the news, making calls, talking nervously…waiting some more….

Nobody arrived except a few respiratory cases and a few bumps and bruises.

A flurry of activity to make it here, a journey from Brooklyn through the horrors of Ground Zero….and then nothing, no wounds to close with skillful suturing, no body cavities to enter to save a life. Nineteen terrorists used box cutters and knives, distant relatives of the mighty scalpel. And in the process our tools were silenced.

We slowly drifted out of the hospital knowing that there weren’t going to be many survivors. I learned that from the ambulance driver three hours before. There was not much middle ground between life and death on 9/11.

I hailed a cab. There were already people in it. I squeezed into the front seat. A communal cab ride –something new in New York City. A woman sat behind me behind the driver, sobbing quietly. A friend was trying to console her. A businessman was on his cell phone. The cab driver dropped us off somewhere. We paid what we thought the ride was worth.

I got into the apartment, dropped off my stuff, and went out in the street with my nephew. Folks were milling on the sidewalks, in the crosswalks, and in the street. The taxis and the cars moved slowly and cautiously among us. New York was somehow different, transformed. I just wanted to be out among people who had somehow survived and had the wherewithal at that moment to mill on the streets. My nephew and I eventually went upstairs to watch the coverage, to hear the President. I ordered Chinese food, comfort food.

I awoke the next day to a new world. Nobody at that moment knew how our lives were about to change. My car was fifteen miles away in Brooklyn. I took the subway for the first time to Brooklyn and my office. I chatted with my office manager and decided we would work tomorrow, Thursday.

I returned to the office the next day. I tried to get my mind back around Breast Cancer. We limped through the day.

I drove home that evening through the Midtown Tunnel. The Brooklyn Battery Tunnel, now a conduit to Ground Zero, remained closed. Having come through the Midtown Tunnel, I opened the window for some fresh air. I was greeted with an acrid, putrid smell. It was the smell of death hanging over the city.

I closed the window, drove uptown, gathered my nephew out of the apartment and in biblical fashion fled the city in the dark of night, ahead of the locusts, ahead of the coming plague….

Living One Day at a Time: My Breast Cancer Journey When I first heard the words “you have cancer,” my first thought was ...
10/30/2025

Living One Day at a Time: My Breast Cancer Journey

When I first heard the words “you have cancer,” my first thought was I’m not going to be here to raise my children. At the time of my diagnosis, my sons were 4 and 8 years old. Through the biopsies, scans, and even as I laid down on the Operating Room table the day of the lumpectomy, my only thought was of them, how they might have to grow up without their mother.
Since my boys were so young, I didn’t immediately share with them that I had breast cancer. I shared that I was going to the doctor for a procedure on my breast. When I came home from the hospital, I showed them my heavily bandaged chest and asked them to be careful - not to jump on top of me. I told my sons that once I got better, I’d be able to play with them and hug them tight.
As a few years passed and they grew older, I began to open up more. I told my sons about my cancer diagnosis and the treatments I had gone through. I explained why, during our family vacations, I didn’t go out to the pool during the hottest hours of the day. My husband would take them to swim while I watched from the shade or inside the hotel lobby. It broke my heart to miss out on those moments, but after five weeks of radiation treatment, I was careful about exposure to the sun. Eventually, my sons started reminding me themselves: “Mami, stay inside so you don’t get all the strong sun rays.”
As my sons gradually learned about my breast cancer journey, our conversations deepened. I showed them my lumpectomy scar and explained what it meant. They would share how they felt, and I shared the ways I was taking better care of myself: getting a mammogram every year, making lifestyle and diet changes, and prioritizing my health so I could be here for them.
We began attending the American Cancer Society’s Making Strides Against Breast Cancer Walks together. Those walks became more than events — they were celebrations of survival, community, and gratitude. Through my experience, I learned to live one day at a time. I stopped sweating the small stuff and cherish every milestone in my children’s life— birthdays, graduations, prom, college visits, athletic achievements, and college graduation. Each one has been a gift!
Every Mother’s Day, I thank God for allowing me to be here with my sons — tolove them, care for them and guide them. I also remind my sons, to give thanks to God, for allowing me to be here all these years with them. I thank God for Dr. John Kehoe, my breast cancer surgeon, whose compassion and dedication have supported me through 19 years of survivorship. Dr Kehoe’s care (and his team at the comprehensive breast care center in Brooklyn) has been a cornerstone of my journey and a reminder of how vital it is to have expert, compassionate medical support, and a relationship with a doctor you trust for your health care needs.
Nineteen years after my diagnosis, I’m still here — grateful, hopeful, and living life one day at a time. My journey has opened countless doors to connect with other women recently diagnosed with breast cancer and other types of cancer, especially women with young children. I share my story to help them prepare for the mental, emotional and physical challenges that come with a cancer diagnosis and treatment and encourage them to stay hopeful!

Claribel Estrella Blake

Our featured patient with our sonography tech is a short term survivor and is doing well. She and her mother had an inte...
10/23/2025

Our featured patient with our sonography tech is a short term survivor and is doing well. She and her mother had an interesting response to learning of her cancer diagnosis. Laughter can be powerful and here is used as a coping mechanism. All sorts of ways to respond to being told one has cancer.....

Through out my twenties, I would routinely go to Dr. Kehoe for breast exams,(he was treating my Grandmother at the time) due to breast cancer running in my family. Eventually as I got older, I started going for mammograms. Fast forward twenty years later to January 2024. I made my appointment for a mammogram, for a different concern. Lo and behold, a spot was detected that wasn’t there 6 months before during my last Mammo and the spot was no where close to what I originally came to be seen for. A few days after doing a biopsy, I was called to come in to the office. As I sat with my Mom, I just had a feeling and I knew what I was about to be told. When I heard the words, “your biopsy came back, and it’s cancer”, in one way I felt like I was hearing everything mumbled, but at the same time I was completely present in the moment. Due to my anxiety, my reaction may not have been the best as I had to talk myself down because my first reaction was to laugh- not because I thought it was funny, but because of my nerves.

I was officially diagnosed with Ductal Carcinoma Breast Cancer. See how the universe works? Thank goodness I went to check what I thought was a problem. I was terrified, but I snapped back to reality and all I could think was, “how do we get rid of this and what needs to be done next?” When I sat with Dr. Kehoe and he explained the next step would be a lumpectomy and then radiation. After that, I would be treated with Tamoxifen for 5 years, as well as a shot of Lupron every 3 months. These are treatments to block estrogen, as my cancer was not caused by the BRCA gene, I tested negative for that. My cancer was hormonal. Estrogen fed.

Before leaving the office that day, surgery was to be scheduled and it just so happened that I was off in the upcoming weeks for Presidents week. When I asked if it could be done during that week, there was time available to have my lumpectomy. My immediate thought was, “Excellent! I would’ve gotten it done yesterday if I could’ve! The sooner the better!”

Even though it was so soon after my diagnosis, I just knew I couldn’t waste time and wanted to get the cancer out as soon as possible, start treatment and begin my journey of survival and healing.
When my mother and I left the office that day, it was like we both got a punch to the gut as if we went 12 rounds in the ring, but it was only the beginning. Round 1. We looked at each other in shock & disbelief asking each other if this is really happening, and then the disbelief and watery eyes turned into us just looking at each other and laughing. This had to be some kind of joke, right? But it wasn’t. Nervous laughter strikes again.
On February 14, 2024, Dr. Kehoe performed my lumpectomy. He is amazing. He was able to get all of the cancer out, took some lymph nodes to biopsy (they came back negative thank goodness- my margins were clear and it was officially confirmed Stage 1) What a relief! After I was healed up enough (4-6 weeks due to delayed healing on my incision), I started radiation treatment. My last radiation treatment was on 8/22/24, the day before my birthday - What a gift!

Here we are in October 2025. I am a year and a half out & still in remission; continuing treatment and routine mammograms. With all of that said, I felt is was so important to share my story in hopes that it encourages people to go for testing and be aware of their bodies- and to just know that every cancer diagnosis is not always a sign of the end.
My story is one of many and each of our stories are different. Hoping each survivor’s story makes a difference and lets people know that they aren’t alone and together, we got this!

I am still finding out reasons why I may be feeling a certain way one day but not the next or why my anxiety was out of control - the meds, every day stressors - a combination. The journey goes on and like a wise man (Rocky Balboa) once said, “it's not about how hard you get hit, it's about how hard you can get hit and keep moving forward…that’s how winning is done!”

Stay proactive and positive. Mindset is everything and early detection is key!
Thank you to Dr. Kehoe, Kalecia, Brittany, Kristianna, Angela and staff for making a not so pleasant situation pleasant, and for all of your knowledge, care, support, compassion and smiles! I am forever grateful. You guys rock! Thanks a million 💖🎀

Onward and Upward 💪🏻

If you read nothing from this site, take the time to read this post from one of our long tern survivors who has faced ch...
10/21/2025

If you read nothing from this site, take the time to read this post from one of our long tern survivors who has faced challenge after challenge after challenge…..She is the personification of SPIRIT and HOPE. If you have ever felt sorry for yourself when experiencing a set back in health or in your life, draw some strength from this survivor’s story. And don’t hesitate to give her a shout out as she faces her present challenges.…

In March 2009, when I was diagnosed with Stage 1 ER Positive, Her2 Neg Breast Cancer, I was going through fertility treatments and had to put my baby plans on hold. I am now a 16-1/2 year Breast Cancer Survivor, with the BRCA 2 Gene and now a THRIVER after being diagnosed 7 years ago with Stage 4 Metastatic Breast Cancer, and less than 2 years ago diagnosed again in April 2024 and still in the fight against MBC.

Soon after I was diagnosed, I had a double mastectomy where I was able to get implants wrapped in cadaver tissue, and allowed me to have a speedy recovery prior to my 8 rounds of chemotherapy. Just 2-1/2 short years after, they found a lesion on my thoracic spine which went on a “watch” after a failed biopsy. 3 years later, I had my ovaries removed to remove the risk of Ovarian Cancer. 2 years later after having multiple polyps removed from my uterus due to the drug I was taken, I had a hysterectomy. Then in 2018 just shy of my10 year mark, the lesion on my spine changed. We did a biopsy and confirmed my breast cancer metastasized and had one round of radiation, 5X the intensity and killed the tumor. Then in 2022, my implant had ruptured and had a choice to either replace my implants or to do the DIEP Flap, where they remove the abdominal tissue and make breasts, eliminating the implants, had an amazing recovery and back in the gym in 6 weeks. Then in 2024, tumors popped up on my tailbone and again, on my thoracic spine. After 2 failed drugs, I am now on a chemotherapy drug called Xeloda until progression getting monthly shots of Faslodex, along with bloodwork to monitor my tumor markers and white blood count, and Zometa infusion every 4 months (as of now, I made the decision to stop as it causes your bones to become brittle). This has now become a job, a life sentence.

Throughout my journey, I was overwhelmed with the outpouring support of not only my family but of my co-workers and friends. I feel that my purpose is to be a positive influence and a role model, not only to them but to their children. The cancer may have taken my fertility but not my inner spirit as a mom to my amazing stepsons, their children and to my godchildren who inspire and motivate me to always try to shine a light and look to me for guidance.

In 2017, I was given the opportunity to work with American Cancer Society as the Senior Community Development Manager overseeing the Making Strides Against Breast Cancer moving the walk from Prospect Park to Coney Island in Brooklyn. On a personal note, I do my best to take care of myself, as one of my passions is to work out amongst other activities to keep me healthy and strong. I believe in Life is for the Living! My motto is “Don't let Cancer get in the way of your Life, Let your Life get in the way of Cancer”.

I believe that life is for the living and make the most of what life has to offer. I am a contributing author for 2 books, offered my support to many survivors and have shared my story on several platforms ie Spartan Race at Tuxedo Park, where I was highlighted on CNBC Sports in 2014; 2016 for Breast Cancer Awareness Month on News 12 Brooklyn which sparked over 8,000 viewers, as well as, keynote speaker at Light Up the Night Pink in 2022 to mention a few.

Regardless of what I look like on the outside, it’s what you are going through on the inside. It’s been a journey one of which I do not take for granted. Although, I may have had more of a positive experience and outcome than most, I still go to bed at night at times feeling anxious, especially, when it’s time for my next follow up scan, wondering will this be the scan that will diagnose me terminal and need to put my affairs in order. Although, based on my medical team’s feedback combined with my determination, I believe that my purpose is truly to stand up to cancer, advocate and show woman, as I currently do right now, share my story, that you do not have to give into this dreadful disease and to keep on fighting for a cure, keep on looking for that silver lining, that will keep you motivated and inspired. Never give it power! Or it will overtake your life!

The survivor we honored today is a long-term survivor. Not only has she survived breast cancer, but she has been active ...
10/17/2025

The survivor we honored today is a long-term survivor. Not only has she survived breast cancer, but she has been active at our events and interacting with other great cancer patients. As noted here she has learned from her journey and her success and eagerly shares this with other breast cancer patients who are experiencing what she experienced years ago. Today she brings us up-to-date…

“This year I celebrate 25 years as a breast cancer survivor. When I first heard the words “you have breast cancer,” I thought my life was over. Everyone told me to take it one day at a time, and honestly, I didn’t believe it, especially given a year of treatment ahead of me. But then I met women who had been through the BC journey — who went on to travel, advance in their careers, have families and truly live again. Their stories gave me so much hope. Now, 25 years later, I find myself giving that same advice to others: take it one day at a time, trust your medical team and let love surround you. There is more life ahead than you can imagine!”

Today’s featured survivor may have moved away from Brooklyn but has kept our office in her heart, with surviving breast ...
10/13/2025

Today’s featured survivor may have moved away from Brooklyn but has kept our office in her heart, with surviving breast cancer for 11 years and counting. Unable to make it in for a selfie hasn’t stopped her from showing support !

“ Our lives will never be the same again.” Since receiving the breast cancer diagnosis I kept repeating that phrase to my family. And my prediction came true, though I was interpreting it wrong. My initial interpretation was that my life would be filled with surgery, radiation, possible chemotherapy, and unending doctor visits. For a while, my interpretation of the prediction seemed true.
Looking back now, I can tell you the prediction was accurate. My life is changed forever. I adapted to my new life and learned how to take care of my health and well-being better than before the diagnosis. I exercise regularly, eat clean, and avoid as many toxins as possible. I am healthier and stronger than before cancer. It gave me the incentive to make my health a priority. In doing so, my life has never been the same again. I have become Debbie 2.0, and I have no plans on going back.

Our featured survivor here recently celebrate 31.5 years of survival withouther breast cancer recurring.She is pictured ...
10/11/2025

Our featured survivor here recently celebrate 31.5 years of survival without
her breast cancer recurring.
She is pictured here in a selfie with Angela and Krissy from the office.
Angela and Krissy recently turned 32 and 30 respectively. They are part of
the “selfie” culture.

Thus, Angela was an infant and Krissy wasn’t yet born when our survivor’s
cancer first appeared and was treated. And at the time of her diagnosis,
the idea of posing for selfies had not yet exploded into the culture.

31.5 years of survival and counting, the lifetime of Angela and Krissy. It is
life that we celebrate on these pages with these survivors. 31.5 years
disease free is a long time and we congratulate her success. And keep
counting, please. Here is our survivor’s story in her own words…..

In April 1994, I was diagnosed with breast cancer in my left breast. My
Gynecologist referred me to Dr. John Kehoe. I met with him, as he studied my
mammogram. After some consideration and discussion, he gave me two
options:
1) Mastectomy
2) Lumpectomy
I kept thinking of a dear friend of mine, who went through breast cancer two
years earlier, and her cancer returned after having a Lumpectomy.

As a result, I decided that a mastectomy was my best option. Due to the
complexity of the additional procedures, I decided to forego any reconstruction
surgery. My husband agreed with my decision.

After the surgery, I faced 8 months of chemotherapy and 35 days of radiation
therapy. I handled everything quite well, especially with the backing of my family
and friends.It is now 31.5 years later, and I'm still doing well. I continue to see Dr. Kehoe once a year for my mammogram and sonogram. Although I still feel
apprehensive about the results of these tests, I consider myself fortunate to have
survived this and look forward to many more years.

Why is the Breast Cancer Awareness ribbon pink and not peach?Interesting question. Peach is an equally feminine color. H...
10/09/2025

Why is the Breast Cancer Awareness ribbon pink and not peach?Interesting question. Peach is an equally feminine color. How did this pink folded ribbon become the symbol of breast cancer awareness? Another interesting question.

These ribbons are everywhere and have become a central part of our culture. Their origin in modern American life, interestingly, goes back to the Iran hostage crisis in 1979. In an attempt to bring awareness to the return of these hostages, one of the hostage’s wife started tying yellow ribbons to the trees in her yard. This caught on. Everyone wanted the hostages returned. Why a yellow ribbon? Likely it came from a 1973 song by Tony Orlando and Dawn—remember them? The song (“Tie A Yellow Ribbon Round The Ole Oak Tree”) was about returning home.

The Iran hostage crisis was in the late seventies into the 1980 presidential election that Jimmy Carter lost in part because of his management of this hostage crisis.

In this pink ribbon story, the Iran hostage crisis was followed by the AIDS crisis throughout the eighties, which built upon the yellow ribbon phenomenon. A bright red ribbon was launched to bring attention to the troubling AIDS crisis. The ribbon wasn’t tied, but was looped on itself.

Back to the peach or pink issue. In the late eighties a woman named Charlotte Haley had a strong family history of breast cancer. Inspired, she, started attaching peach ribbons to cards pleading with the National Cancer Institute (NCI) to allocate more money to breast cancer research. She passed these out publicly in her campaign.

Self magazine wanted to popularize and expand this effort, as did Estee Lauder who wanted to pass these out at cosmetic counters to expand awareness of breast cancer. Ms. Haley resisted because they were too “corporate.” With a lawyerly sleight of hand, the folded ribbon was subsequently changed to pink by the magazine and Estee Lauder and the rest is history….

This Breast Cancer Awareness ribbon would then evolve in an array of different ribbons and presentations…..

Address

9711 Third Avenue
Brooklyn, NY
11209

Opening Hours

Monday 9am - 6pm
Tuesday 9am - 6pm
Wednesday 9am - 5pm
Thursday 9am - 5pm
Friday 9am - 5pm

Telephone

+17189213800

Website

Breast tor

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