07/22/2022
Did you know there's a specific formula for making attainable and achievable goals? Read below to learn how to write SMART goals and use them to your advantage!
S – Specific
When setting a goal, be specific about what you want to accomplish. Think about this as the
mission statement for your goal. This isn’t a detailed list of how you’re going to meet a goal, but
it should include an answer to the popular ‘w’ questions: who, what, where, when etc.
M – Measurable
What metrics are you going to use to determine if you meet the goal? This makes a goal more
tangible because it provides a way to measure progress. If it’s a project that’s going to take a
few months to complete, then set some milestones by considering specific tasks to accomplish.
Milestones are a series of steps along the way that when added up will result in the completion
of your main goal.
A – Achievable
This focuses on how important a goal is to you and what you can do to make it attainable and
may require developing new skills and changing attitudes. The goal is meant to inspire
motivation, not discouragement.
R – Relevant
Relevance refers focusing on something that makes sense with the broader business goals. For
example, if the goal is to launch a new program or service, it should be something that’s in
alignment with the overall business/department objectives. Your team may be able to launch a
new program, but if your division is not prioritizing launching that type of new programs, then
the goal wouldn’t be relevant.
T – Time-Bound
Anyone can set goals, but if it lacks realistic timing, chances are you’re not going to succeed.
Providing a target date for deliverables is imperative. Ask specific questions about the goal
deadline and what can be accomplished within that time period. If the goal will take three
months to complete, it’s useful to define what should be achieved half-way through the
process. Providing time constraints also creates a sense of urgency.
