The Derm Institute of West Michigan

06/18/2026

✨ Not all dark spots are the same.

From sun damage to melasma and vitiligo, understanding the cause of your discoloration is key to choosing the right treatment.

Our newest blog, "Understanding Pigmentation Disorders: Causes and Treatments," breaks down the most common causes of uneven skin tone and the treatment options available to help.

📖 Read the full blog on our website
https://derminstituteofwmi.com/understanding-pigmentation-disorders/

06/16/2026

There’s a lot of misinformation about sunscreen online. The truth is sunscreen is one of the most effective tools we have to help prevent skin cancer and protect your skin from harmful IV damage.

06/10/2026

✨ Transform Your Skin with SkinPen® Microneedling + Phyto Growth Factor Serum ✨

Take your SkinPen microneedling treatment to the next level with our Phyto Growth Factor Serum add-on!

Microneedling creates tiny microchannels in the skin, making it the perfect time to deliver powerful, skin-loving ingredients exactly where they’re needed most. Our Phyto Growth Factor Serum is rich in plant-based growth factors designed to support the skin’s natural renewal process, helping to:

✔️ Improve skin texture and tone
✔️ Minimize the appearance of fine lines and wrinkles
✔️ Support collagen production
✔️ Enhance skin hydration and radiance
✔️ Promote a smoother, healthier-looking complexion
✔️ Help optimize your microneedling results

🌿 Special Add-On Offer: Only $60! 🌿

For just $60, we’ll apply the Phyto Growth Factor Serum during your SkinPen treatment so it can be microneedled directly into the skin, AND you’ll take the remaining serum home to continue nourishing and supporting your results after treatment.

Give your skin the extra boost it deserves and maximize your glow from the inside out!

📞 Contact us today to schedule your SkinPen microneedling appointment and ask about adding our Phyto Growth Factor Serum.

06/03/2026

ASPIRE is bringing back a summer favorite: 2X savings for a qualifying Dysport® for Injection treatment!

From June 8–13, 2026, patients can enjoy DOUBLE the reward value at checkout when you redeem ASPIRE Points on a qualifying Dysport treatment.
Call 616-326-0114 to schedule your treatment and take advantage of this limited time offer!

05/29/2026

05/22/2026

Our office will be closed in observance of Memorial Day as we pause to honor and remember the brave men and women who made the ultimate sacrifice in service to our country. Our office will resume normal business hours Tuesday May 26th.

05/21/2026

We are incredibly proud to celebrate our practice owner, Dr. Kristi Hawley, on her appointment to the American Osteopathic College of Dermatology 2026–2027 Board of Trustees!

This distinguished group of leaders is committed to advancing dermatology through education, innovation, advocacy, and service — helping shape the future of patient care and the dermatology community.

Dr. Hawley’s dedication to excellence, patient care, research, and education continues to inspire our entire team every day. We are honored to see her recognized at a national level and know she will make an incredible impact in this leadership role.

Please join us in congratulating Dr. Hawley and welcoming the 2026–2027 AOCD Board of Trustees! 👏✨

05/20/2026

🌍 Today we celebrate World Clinical Trial Day — and most importantly, the incredible patients who make research possible.

To all of our clinical trial participants: thank you for graciously partnering with our practice and contributing to the future of medicine. Your participation helps advance safer, more effective treatments that can improve the lives of patients everywhere. 💙

We are proud to share that our research department has enrolled over 340 participants whcih has contributed to multiple FDA medication approvals. These efforts help bring innovative therapies to patients faster, expand treatment options, and improve standards of care for future generations.

Clinical research is more than a study — it’s hope, progress, and the opportunity to shape the future of healthcare. Thank you for being part of that mission. 🧪✨

05/19/2026

🖤 Melanoma Awareness Month: Why Early Detection Saves Lives 🖤

Melanoma is one of the most serious forms of skin cancer, but when detected early, it is highly treatable. That’s why regular skin checks and paying attention to changes in your skin are so important.

📖 Read our latest blog post to learn more about melanoma, prevention tips, and what to look for during a skin self-exam.

Melanoma Awareness Month: Why Early Detection Saves Lives

Your skin is with you for life — take care of it.